(June 15, 2021) The fragrance of rice dumplings is coming, and the Dragon Boat Festival holiday is coming. In the past week, the real estate industry continued the heat wave of centralized land supply.

Among them, Chengdu’s centralized land supply was auctioned for 5 consecutive days, and 40 cases totaling 3,450 mu of land were all sold, with a total transfer amount of 35.484 billion yuan.

The first batch of centralized land supply in Changsha launched a total of 36 plots, and finally 33 plots were sold, with a total turnover of 38.1 billion yuan.

Xiamen is faster. Before some cities started the first centralized land supply, the second round of centralized land auctions in Xiamen has ended. The 11 plots launched have a final transaction price of 34.385 billion yuan.

Commercial real estate also has new news, including Link’s acquisition of Guangzhou Tianhe Sun Plaza Shopping Center for RMB 3.2 billion, and Harmony Health Insurance’s acquisition of Beijing’s CBD landmark SK Building for RMB 9.06 billion.

In terms of the capital market, the enterprise listing boom continues, the latest Sunshine City Both Sunshine Smart Life Service and Ligo Healthy Life under Ligo have submitted prospectuses on the Hong Kong Stock Exchange; among the property companies that lined up before, Zhongjun Commercial Management and Rongxin Service passed the hearing, and listing in Hong Kong is about to take place.

In terms of real estate companies, China Fortune and Blu-ray, which are deeply in debt crisis, are still thinking about the future. China Fortune Land Development announced on June 11 that it recently added debts that failed to repay bank loans and trust loans The principal and interest amount was 6.787 billion yuan. Up to now, the company has failed to repay the debt principal and interest totaling 63.572 billion yuan.

Blu-ray is due to the default of stock pledge, and the controlling shareholder has no 155 million sharesrestricted tradable sharesIs executed judicial freeze.

Now, in addition to these turbulent companies, real estate has many risks hidden under the water. Iconic real estate companies were downgraded by rating agencies downgraded their credit rating outlook, and some companies were exposedCommercial acceptance bill breach of contract, etc.

These phenomena can all be focused on a keyword that has been frequently mentioned since last year-three red lines. From the current point of view, the impact of the”three red lines” on real estate companies will be a watershed in the future real estate industry chronicle.

For example, the Shanghai Stock Exchange’s recent disclosure of a set of data has aroused widespread concern:Affected by industry policies such as the”three red lines”, real estate companies Financing activities shrank significantly, and the cash flow of financing activities dropped by 94.43%compared with the previous year.

And a public speech by Guo Shuqing, secretary of the Party Committee of the Central Bank and Chairman of the China Banking and Insurance Regulatory Commission, on June 10, caused a great shock in the real estate industry.

“Those who bet that house prices will never fall will eventually pay a heavy price.”

To some extent, it can be said that this is the second week of June that was paid attention and interpreted by the industry The most one sentence. From last year’s”Gray Rhino” to the present”heavy price”, continuous warnings about real estate overheating Guo Shuqing is called”whistleblower” by the market.

Indeed, things are changing.

As the leader of the benchmark housing company Vanke, Yu Liang once commented:Real estate will enter the era of management dividends from land dividends and financial dividends.

So, besides land and finance, what other areas will real estate focus on in the future? Where is the way out for real estate companies?

Transformation and diversification have been mentioned for several years, and many companies are even involved in cross-industry development. Technology and innovation are also receiving more and more attention from companies. Will this be the next path?

From a fundamental analysis, traditional residential development and sales still account for most of the business and income of real estate companies. This is unlikely to change in a short time, although the profitability of the residential business has become more and more low.

However,”people have no vision and must have immediate worries”. It is difficult for companies that do not know the general trend and ignore the future to develop for a long time. With the future economic development trajectory profoundly changed by the world and China under the epidemic, China’s real estate industry will inevitably break through before it can stand.

August Hainan, The sun is like fire, Boao Real Estate Forum will once again record the impact and change the future of the real estate industry.

This article is from the view real estate network