Just now, Hurun Research Institute released the 2020 Brand Value List.
List data shows that the total value of the top 200 Chinese brands this time reached 9.2 trillion yuan, an increase of 20%year-on-year. Among them, the brand value of Kweichow Moutai soared 63%, breaking through 1 trillion yuan for the first time, becoming the”most valuable Chinese brand” for the third time in a row, and Wuliangye’s brand value also doubled, reaching the top five with 295 billion yuan.
It is worth noting that Huawei continues to be the most valuable consumer electronics brand and ranks 23rd in the overall list, but its brand value has dropped by 28%compared to last year, falling below the 100 billion mark It dropped to 90 billion yuan, and the overall ranking dropped by 9 places. At the same time, although Xiaomi remains the second place in consumer electronics brands, its brand value has skyrocketed by 111%compared with last year, reaching 89.5 billion yuan. The difference with Huawei is only 500 million yuan.
Hu Run explained that the brands evaluated are all local brands in China, regardless of which country’s company it currently belongs to, and these brands are directly facing consumers. For example, Huawei’s other businesses other than products that directly face consumers (such as mobile phones, smart watches, etc.) are not within the scope of evaluation.
Interestingly, the city boundary found that in the Huang Guangyu after being released from prison, Gome seems to really want to change its declining trend and become a new member on this list with a brand value of 6 billion. span class=”entity-word” data-gid=”13391210″>Tie Cheng Yilong and the boss. Not long ago, the Gome App also changed its name to”Really Happy”, which triggered a heated discussion among netizens,”Good guys, the times have really changed, and the price butchers are happy.”
In addition, according to the division of provinces and cities, Beijing is still The region with the largest number of top 200 headquarters in the country reached 67, an increase of 9 compared to the same period last year, accounting for 1/3 of all listed companies, which can be called the”brand value” capital. Guangdong ranked second with 41, a decrease of 3 compared to the same period last year; Shanghai ranked third with 33, a decrease of 1 compared to the same period last year; Zhejiang and Jiangsu ranked fourth and fifth with 15 and 10 respectively. .
It is worth noting that, as the”first province of northern GDP”, Shandong only has Tsingtao Beer and Haier Two brands are on the list, two less than last year. Hunan, which has newly added Mango TV, is tied for tenth place with Anhui and Inner Mongolia.
(Author丨City Jie Feng Chenchen, Editor| Lang Ming)