The development of e-commerce is getting better and better, which has also led to the rise of the express delivery industry. From the early post to the current three links and one delivery, the express industry has become more and more popular. In order to seize the market, many express delivery services have not only lowered prices, but also improved their service attitudes, including door-to-door pickup and return at any time. These services have been recognized by many people.
Now all express delivery has increased the speed, just hope to be able to get good reviews by virtue of efficiency. Although the express delivery industry seems to be booming, many express delivery companies indicate that this is an illusion. In fact It is difficult to make money by express delivery now. In response to this phenomenon, Zhejiang is preparing to promote legislation. It is basically impossible for express delivery to monopolize and compete at low prices in the future. But thinking about it from another angle, this will also make people who love online shopping worry, because if there is no cheap express delivery, merchants may not want to have it.
Express low-price competition
Because there are so many express companies now, each express company wants to cooperate with some e-commerce companies. For companies, they must have a certain degree of sincerity if they want to cooperate, so many express companies have begun to lower prices to cooperate with these companies. The delivery costs of the courier guys are kept low, just to be able to have more customers. In the price war, the companies that can really gain the advantage are basically large express companies, such as Said Zhongtong SF Express this category. After all, their popularity is relatively high, so they can still get a share. If a small express company cannot rely on some large e-commerce platforms, it will be difficult to develop.
Zhejiang prepares legislation
Because some express companies have begun to compete regardless of cost, they have also caused a very bad influence in the market. Zhejiang is also about to legislate. Such laws are mainly aimed at the price issue of the express delivery industry. Courier companies cannot provide corresponding services at prices lower than cost. In this way, it is basically impossible to achieve low-price competition without a bottom line. After increasing the price of express delivery charges, it will also have a certain impact on the two types of people.
The first category is related to shopkeepers, who used to choose the lowest-priced courier company. But the price of express delivery has risen as a whole, and their profit will be reduced as a result. For some large e-commerce brands, more goods are shipped every day, so the impact of this kind of legislation is still very large.
The second category is our consumers. Everyone buys things online for cheap. Now many things less than ten yuan are free of charge. Everyone thinks it’s more expensive than buying from a physical store. It’s cheap and affordable, so I’m willing to buy such small things. If the express delivery fee increases in the future, it is very likely that the package will not be delivered, or it will be increased on the basis of the current price. This is not good news for consumers. This means that the cost of buying things is also increasing, and many people may choose to buy them offline in the future.
Increased competition in the express industry
In the early days, delivery of express delivery was still a relatively profitable business for delivery personnel, but everyone found that because the source had lowered the price, they delivered this link, the price It is also constantly decreasing. From one yuan per order to 0.6 yuan per order, many people can’t stand this compression. The courier guys said that they were sorry for their hard work, but they had to continue the industry in order to make a living. Many people want to change careers because the current profits are too low. If the number of items is small, they basically won’t make much money.
Zhejiang wants to promote legislation because Zhejiang is a major express province, and most e-commerce companies are concentrated in Zhejiang. For them, is the development of the express industry Normally, it is also closely related to the economy of Zhejiang Province. If Zhejiang does not make a move, the chaos in the express delivery industry will also affect the market. Zhejiang said that they hope that there will be benign competition in the express delivery industry, rather than vicious competition based on lowering prices. If the express delivery industry wants to develop, it is efficient service, not price.
The reason why many products were free shipping in the past is because The price of postage is relatively low. Many products are not settled by piece but by weight. For many shopkeepers, the price of postage is relatively low. In order to attract customers, of course, we can do free shipping for everyone. However, if the postage price becomes higher, there will be fewer manufacturers that can deliver free shipping. As a result, the express delivery industry will undergo a major reshuffle, and some express delivery services may not adapt to such development and will soon withdraw from the market. E-commerce has lost its price advantage, and there may be a decline in sales, and no one cares about it. Therefore, the Zhejiang legislation this time has a relatively large blow to e-commerce companies.
From a market perspective, survival of the fittest is a common occurrence. If an enterprise wants to develop, it must improve its service quality. This is true for both the e-commerce and the express delivery industry. The advantage brought by price can only be maintained for a while, and it is difficult to last for a long time. After the relevant laws are perfected, the express delivery industry must continuously improve its own level to seek opportunities for development. If you want to win a place in the future market, you still have to start with yourself.