“Insist on innovation as the”first driving force”, capture new market demands, develop new industry technologies, explore new consumption models, use innovation”kinetic energy” to enhance development”potential energy”, and lead the creation of an internationally influential liquor industry cluster.”Li Shuguang, deputy to the National People’s Congress, Secretary of the Party Committee and Chairman of Wuliangye Group Co., Ltd., said when speaking at the plenary meeting of the Sichuan delegation at the Fourth Session of the 13th National People’s Congress on March 6.

“Insist on innovation as the”first driving force”, capture new market demands, develop new industry technologies, explore new consumption models, use innovative”kinetic energy” to enhance development”potential energy”, and lead the creation of internationally influential Liquor industry cluster.” Li Shuguang, deputy to the National People’s Congress, Secretary of the Party Committee and Chairman of Wuliangye Group Co., Ltd., said in a speech at the plenary meeting of the Sichuan delegation at the Fourth Session of the 13th National People’s Congress on March 6.

Li Shuguang said that as a leading enterprise in the industry, it must be good at being the first, creating first-class, grasping the general trend of expanding domestic demand and consumption upgrading, and continuing to deepen Supply-side structural reform.

Facing the world’s largest and most potential domestic market with a population of 1.4 billion and more than 400 million middle-income groups, Wuliangye is always adhering to the overall strategy of “focusing on the main business and strengthening the main business” to meet consumption With the goal of upgrading new demand, and guided by supply-side structural reforms, Wuliangye will comprehensively promote greater innovative development, transformational development, and leapfrog development of Wuliangye.

As for how to integrate into the”outer circle” and promote the international development of Chinese liquor, representative Li Shuguang believes that the current international trade in the liquor industry is still relatively low, the trade deficit is still relatively large, and the export destinations are still too concentrated and active. The inner circulation also needs to promote the colder outer circulation.

Li Shuguang said that Wuliangye will seize the strategic opportunity for the high-quality development of the “Belt and Road” joint construction, and make good use of the “China-EU Geographical Indication Agreement” that has just come into effect to create a “Chinese wine + Chinese cuisine” display +Appreciate the overseas operation model of”product + culture”, expand overseas markets, tell the story of Chinese liquor, lead Chinese liquor and culture to”go out”, promote the establishment of a new development pattern in the liquor industry, and continue to move towards the high end of the world wine industry value chain Step forward.

It is understood that, as one of the first famous liquor companies in the liquor industry to launch an international strategy, Wuliangye has provided a reference for the exploration of Chinese liquor internationalization and has been recognized by consumers around the world. In the world’s authoritative brand rating agency BrandFinance released the latest”2021 Global Brand Value Top 500″, Wuliangye ranked 61st on the list and ranked second in the world’s spirits brand. On March 1 this year, the China-EU Geographical Indications Agreement officially came into effect. Wuliangye, as the first batch of Chinese Geographical Indication products to be included in the”China-EU Geographical Indication Product List”, will accelerate its entry into the EU market under the protection of intellectual property rights, and further enhance its global alcohol Market share and influence.

With the advancement of the “Belt and Road Initiative” and the implementation of a series of international trade facilitation policies, Chinese liquor has a foundation for smooth entry into more countries. During the”14th Five-Year Plan” period, Wuliangye will make full use of the”Regional Comprehensive Economic Partnership Agreement” and”China-EU Comprehensive Investment Agreement” and other latest trade negotiations results to take multiple measures in terms of products, brands, standards, and culture to promote and lead Chinese liquor. Further improve international competitiveness and influence, and accelerate the process of internationalization.

Source:China Enterprise Network