In 10 years of WeChat, another social software fell.
And this time, it’s not a”miscellaneous army” who fell, but from the Internet giant Lei Jun“Michao”.
On January 19, the official announcement of Michao:Account registration and messaging will be stopped at 12:00 on February 1, and the server will be shut down on February 19, and the service will be officially stopped.
The irony is that also on January 19th, WeChat opened the tenth anniversary celebration. Facts have proved that under Tencent, even Lei Jun can only declare defeat.
Michao is called the Mi version of WeChat by the industry, but one thing that many people don’t know is that Mi The birth of Chat was one month earlier than WeChat. At that time, Lei Jun was very optimistic about social networks, and said that”Xiaomi mobile phones are a triathlon development model of high-performance mobile phones + MIUI + Mi Chat, with the goal of a stronger overall user experience.” /p>
However, time has passed, Millet phones+MIUI have grown into towering trees, but Mi Talk died halfway through.
Time back Ten years ago, in fact, the mobile social networks at that time had just entered the golden development period, Michao, WeChat, Yixin, Laixiang, Feixin, etc. Social software sprung up like mushrooms, and WeChat was absolutely inconspicuous at the time.
At that time, the development of Mi Talk was quite satisfactory, with 17 million users in less than two years, Lei Jun was very happy about it. In addition, 11 months after Yixin’s release, the number of users exceeded 100 million. Momo gained over 20 million users in more than a year. It seems that every APP is expected to become”WeChat”.
However, When Zhang Xiaolong’s WeChat began to work hard, the major manufacturers discovered what the gap is.
In just 3 years, the number of users of WeChat broke the 600 million mark, and the number of daily active users exceeded 100 million. Later, WeChat gradually improved its functions and launched WeChat Pay, WeChat red envelopes, WeChat search and other functions, making the software users more and more popular. .
In addition, WeChat’s”Stranger Social” also played very well. Back then, almost all streets and alleys were played”WeChat Shake One”Shake” people, everyone is shaking their phones crazy, just hoping to be a”destined” person.
The only thing that can beat Tencent is Tencent itself. The social overlord of the year was QQ, and then over time, QQ was finally opened by WeChat.
However, under this competition, one after another chat software has fallen. For example, Yixin, Laixiang, Fetion, Multi-Flash, Toilet MT, etc. have all disappeared. There is only one Momo relying on”hormonal”Survived, and now even Lei Jun’s Mi Liao collapsed, Ma Huateng had the last laugh after all, but who will fall next?