Text| Edited by Zipei | Yang Yafei
According to foreign media TechCrunch, the Swedish financial technology giant Klarna recently announced that it has received a new round of financing of US$639 million, led by the SoftBank Vision Fund No. 2 , Old shareholders Adit Ventures, Honeycomb Asset Management and WestCap Group followed suit. Klarna founder and CEO Sebastian Siemiatkowski said that this round of investment will be used to acquire companies and expand the global market.
Klarna was founded in 2005 in Stockholm, Sweden. It started as an online payment business. Currently, there are buy-and-pay , Installment payment and direct payment, and other online payment methods. At the same time, it cooperates with more than 250,000 international brands around the world, so that consumers can directly purchase products of various brands on the Klarna app, and can realize returns, order tracking, etc. operating.
Currently, Klarna has entered more than 20 countries and regions around the world, has more than 90 million active users, and has more than 2 million daily transactions. In the first quarter of this year, Sales reached 18.1 billion U.S. dollars, which was the 9.9 billion U.S. dollars in sales in the first quarter of last year Nearly doubled. Compared with other online payment companies, Klarna also performed outstandingly. Last year’s revenue exceeded 1 billion U.S. dollars and the annual transaction volume reached 53 billion U.S. dollars, far surpassing other competitors:American online payment company Afterpay’s annual transaction volume reached 16 billion. US dollar, Australian online payment company Affirm’s annual transaction volume is about 8 billion US dollars.
Benefiting from its impressive growth, Klarna has gained popularity in the capital market in recent years. In September last year, it raised US$650 million in financing with a valuation of US$10.6 billion; in March this year, it raised US$1 billion in financing, with a valuation of US$31 billion. The shareholders include Sequoia Capital, Silver Lake, Dragoneer Investment Group, Ant Group and other top-tier star capital. At the completion of this round of financing, Klarna was valued at US$45.6 billion, an increase of 330%compared to March last year, further consolidating its position as the largest financial technology unicorn in Europe.
Klarna founder Siemiatkowski said that although the company has achieved profitability in the first 14 years, it has not been profitable in the past two years because of the heavy investment in technology and business development.
According to data from enterprise database company Crunchbase, Klarna has disclosed at least nine acquisitions in recent years. The acquisition targets include German online payment company BillPay, Italian online credit company Moneymour, etc. The most recent acquisition was Silicon Valley content service provider Toplooks.ai. Siemiatkowski said that as a leader in the field of online payment, Klarna hopes to find someone who supports itself in all aspects Partners, to obtain better prerequisites for business development. Now, Klarna’s server can support users to use it anywhere, which is difficult for other companies to do.
In terms of business development, Siemiatkowski said that in the past year, the U.S. market has shown explosive growth, and more than 18 million U.S. consumers currently use Klarna. At the end of the third quarter of last year, the number of users reached 10 million users. increased by 118%year-on-year. Klarna also competed with the US 24 The retailer in the Top 100 has reached a cooperation. In addition, Klarna is also actively entering other regions of the world. In addition to the New Zealand and France regions that have been promoted this week, Klarna has entered six new markets this year. Currently, Klarna has approximately 4,000 employees, hundreds of whom are in New York, USA and Los Angeles, and the rest It has offices in Stockholm, London, Berlin, Madrid, Amsterdam.
For a long time, there have been rumors that Klarna will be listed directly. In this regard, Siemiatkowski said that Klarna submits a financial report to the national regulator every quarter, and it already has risk controlclass="candidate-entity-word" data-gid="13802835" qid="6595515007310501133"> span>, compliance and other aspects of listing conditions, but in no rush to go public.
Investors are very optimistic about Klarna’s business and market position. Yanni Pipilis, managing partner of SoftBank Investment Advisers, believes that Klarna’s growth is based on its deep understanding of consumer behavior changes, and such consumer behavior changes will further accelerate Klarna’s growth. Adit Ventures founder and Chief Information Officer Eric Munson believes that Klarna will welcome Here comes a new round of growth.
However, Siemiatkowski believes that Klarna’s future goal is to compete with the credit card industry, which has a scale of more than one trillion US dollars, and achieve subversion of the retail payment business.