36Kr was informed that cross-border e-commerce”WOOK” announced the completion of C round of financing of several hundred million yuan. This round of investment was led by Yilian Capital, followed by Tiange Interactive, and Gaohu Capital acted as the exclusive financial advisor. According to the official introduction, WOOK targeted the Southeast Asian market in 2011 and established two major 3C digital accessory brands,”VIVAN” and”ROBOT” in Indonesia. WOOK revealed that this round of financing will be mainly used for local infrastructure construction; expanding categories; accelerating the deployment of new countries and new markets.
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