The characteristic of e-commerce is Convenient and affordable, it is logically reasonable to replace brick-and-mortar businesses on a large scale. Therefore, the fact that Chinese brick-and-mortar stores can’t do e-commerce is just the result of market trends. What is truly magical is the status of entities in countries like the United States and Japan. There is no doubt that e-commerce companies have to stand aside. What is the reason for this phenomenon?
There are actually several reasons why foreign e-commerce companies are not as developed as our country
Let’s talk about our country first p>
Our country is The world’s most populous country has the largest land area. The population distribution of other countries is large and sparsely populated, but our country is large and densely populated. The e-commerce market is huge, and you can buy thousands of miles away without leaving your home. Commodities, this advantage is an important reason for crushing physical stores.
A large area of physical stores here are dead, and many commercial streets are on the verge of closing down. The fundamental reason is that housing prices are high and commodity prices have no advantage compared to e-commerce.
The e-commerce industry has developed tremendously in the past ten years. The fierce competition among the major Internet e-commerce giants has directly led to the rapid evolution of all aspects of e-commerce. Of course, the country is also taking the lead.anti-monopoly law is to warn them to expand the market in an orderly manner. The most important thing for developing e-commerce is to have sufficient consumer market and human resources, and this is the most important thing in our country, so e-commerce has developed smoothly.
The other point is that the demise of many physical stores is also self-defeating Yes, such as digital cities. In the first few years and early 10s, digital cities across the country were still very popular. Pure technology industries rely on Poor information can earn fullness, but people Desires are hard to fill, and incidents of pitting people in the digital city have been repeatedly banned across the country. After consumers have been fooled again and again, will they still trust this kind of place? The emergence of e-commerce has solved this difficulty, 7 days unconditional return refund, six months to one year Warranty, authenticity verification channels, etc., are these measures right in the hands of consumers! Can electronic and digital physical stores not collapse?
The e-commerce in our country has overturned physical stores through low-price competition and convenience. The future of physical stores still needs businesses to explore.
Let’s talk about foreign countries again strong>
One of the key reasons why China’s e-commerce can develop is that the supply chain is close to the e-commerce platform. In the beginning, Taobao and JD started directly from source to deliver goods locally, there is no intermediary commission, no price difference, and a lot less procedures, so the speed and price advantages of e-commerce are very good obvious.
The United States and Japan are major importers of goods. Many of their products are manufactured from other countries. Therefore, it is difficult for small businesses to survive without the advantage of supply and financial support, so they will eventually have sales and capacity. As businesses grow up, they will gradually form a chain model, and if they have pricing power, they will not be afraid of impact from other peers.
“There is no middleman to make the difference” In the United States and Japan, just sell imports Commodities can’t be done. Therefore, it is not easy for e-commerce merchants to form a price advantage.
and densely populated cities like Japan and related Here, a variety of highly personalized and diversified physical businesses have good market prospects, and these cities are densely populated but small in areas, and the business scope is comprehensive. It takes a few days for online shopping to be delivered, and others may go downstairs. You can buy the goods you want.
And like the United States, where you can’t survive without a car, the distance between cities is long and labor costs are high. It is difficult to develop a large-scale e-commerce market.
E-commerce is neither “cheap” nor “convenient” enough. Naturally, compared with offline business, it does not have sufficient comparative advantages. E-commerce can only become a”recovery”, and it is difficult to develop into the mainstream.
Therefore, if you want to improve physical stores in China, it is not enough to call for restrictions on e-commerce online. You must find a way Make up for your shortcomings and make yourself better, instead of trying to keep your opponent down.
Many netizens say that Jack Ma killed China’s e-commerce companies. In fact, Jack Ma just proposed a new business model, but the entity business has not found a suitable The way out, many physical stores have already implemented the “join if you can’t beat them” program. Isn’t the online and offline dual-line business popular?