Pinduoduo’s social interaction is not a community, not a chat, but a “cutting a knife” sent by a half-familiar stranger.
Text/looks wolf (WeChat public account:Caijing Langyan Daily)
Remain in love since ancient times Unstoppable, the only way to win people’s hearts.
In the past year or so, when someone who hasn’t been in contact on WeChat for a long time suddenly sent a message, the message sent was no longer”testing and clearing fans”, but”hurry up and slash me.”
While tens of billions of subsidies continue to grow, and performance is growing blindly, people talking about Pinduoduo’s background color is not “outside the five rings” but “social e-commerce”. But Pinduoduo’s social interaction is not a community, not a chat, but a”cut” sent by a half-familiar stranger.
In the past year, I believe that as long as your WeChat contact list is not empty, you must have received the”Help me cut a knife” Pinduoduo link. To be honest, when I saw the appearance of this link, I wanted to send a red envelope of 1 yuan to the other party, begging him not to let me install Pinduoduo. After all, under infinite division, there is almost no way to figure out how many knives need to be cut.
Attorney Liu Yuhang participated in Pinduoduo’s”Bargain Free Get” campaign, received a”Super Free Single Card”, and selected a mobile phone to bargain according to the operation prompted by the platform. He invited many friends to bargain but the difference of”0.09%” was free, and he also bargained several other products, which still showed a difference of”0.09%”.
According to his self-report, Pinduoduo showed his first place in bargaining progress at the beginning of this process, and then in order to complete it successfully, he even recharged 9.9 yuan to purchase a bargain acceleration package. Later, in order to verify, he randomly participated in the bargaining of several other products, and each product showed the bargaining ranking first.
After the incident, many netizens said that they had the same experience. Another netizen Po had the experience of experiencing Pinduoduo’s”Cash Carousel” event.
First of all:
Pingduoduo also reminded me that I won a cash draw opportunity and gave me a red envelope of 199.90 yuan. As long as I collect a dime, I can withdraw successfully.
It (Pinduoduo) reminds me that I am competing with 920,000 netizens in a lottery, and my withdrawal progress is still the first place!
After I received the first 6 old user assistance that it gave you, and found a lot of friends for assistance, my withdrawal amount finally came to 199.99 yuan.
Immediately afterwards, the routine began:
When I thought that as long as I invited another friend, a new game mechanism appeared. You will only get the turntable for the next booster draw.”Gold Coins” on the Internet.
The conversion formula, excluding the accelerated red envelope, is roughly as follows:
10 gold coins=0.01 yuan, 10 draws=invite 10 people to help
But… the story The development was unexpected.
When I thought that inviting another person to help get 0.1 gold coins, which is equivalent to 0.01 yuan, I can succeed. As a result, this person’s help was to get 0.01 gold coins.
It is equivalent to 0.001 yuan. Now there is 199.991 yuan, which is still 0.09 gold coins…
The farthest distance in the world is not life and death, but the last 0.001 yuan.
Perhaps theoretically, this split can be replicated indefinitely. But in fact, there are people who have succeeded in getting the wool of Pinduoduo. As long as you have enough friends and you spend enough time, success is also possible.
Even Pinduoduo officially came out to clarify:
The event is real, and 7.09 million free products have been sent out. Optimize event rules, identify abnormal behaviors more accurately, and make the experience of the event better.
But the lawyer still insists:
The case will not be mediated , Will not withdraw the lawsuit. If Pinduoduo has produced enough real evidence against my doubts to prove that in my dozens of bargains, I am indeed ranked first among thousands of consumers who bargain at the same time, this will not only be a powerful response to me. The doubts of the Internet can also respond to the doubts of the majority of netizens.
How to not discuss the outcome of this case, after all, in front of Pinduoduo’s excellent legal team, the user’s anger may be vulnerable.
However, when the Pinduoduo platform provides consumer network services, it does violate the principle of good faith between the platform and consumers, and attempts to use false network data to conceal the rules of free bargaining activities, prompting Let consumers complete various tasks of setting rules on the Pinduoduo network platform and guide consumers to purchase various paid services.
In fact, when we peel off the outer shell of Pinduoduo’s”routine”, we will find that there are already some problems left over from running blindfolded inside it.
For the time being, let go of the”tight toilet pits”,”meal time stuck”,”mysterious duty culture”,”300 or 380 hours of work per month” that are hotly discussed on the Internet. There are many discoveries just by looking at the financial report data.
According to the financial report and surrounding information:Pinduoduo’s GMV growth in the first quarter of this year was about 580 billion, a year-on-year increase of 57%, not only the lowest in history, but also lower than market expectations; the per capita unit price was 2115.2 Yuan, the growth rate is declining; compared with several other top e-commerce platforms, the gap is already very large. If you put aside the high-frequency buying scene of community group buying, to calculate the stickiness of the overall platform, it will not be as high as Pinduoduo Daily Live shows; The cost increased by 466%. High-quality users still haven’t flowed from other platforms to Pinduoduo, and the huge tens of billions of subsidies have failed to achieve the expected results.
The most critical problem is that Pinduoduo, which has been blindfolded for five years and has become the e-commerce platform with the largest number of users, has neither an excellent supply chain nor efficient logistics. The tens of billions of money-spending subsidies have lapsed, and the viral pull-out game is facing a storm of public opinion. How should Pinduoduo go ahead?