[Guide] In recent years, the e-commerce industry can be regarded as a thriving, because physical business is becoming more and more difficult to do, so people have turned their attention to the e-commerce industry. But now the development of traditional e-commerce is becoming more and more difficult, and the ability of some Internet celebrities to carry goods alone is comparable to a formal e-commerce company. So does this mean that traditional e-commerce companies have come to an end, and Internet celebrities are going to rise rapidly?

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Before Liu I opened a physical clothing store offline. Later, due to the impact of e-commerce on the store’s business, I switched to e-commerce in 11 years. Since the competition was not too fierce at the time, and the entire industry was in a period of dividends, business was relatively easy to do. But since 16 years, Lao Liu has noticed that traditional e-commerce businesses have become increasingly difficult to do. The most notable performance is that the traffic is becoming more and more expensive. The traffic demand of the store can be met by technical means at the earliest. Later, the technical means are not enough to support it, and it starts to spend a little money on promotion. Until now, tens of thousands of dollars have been invested in traffic every month, but the quality of customers attracted to the store is not high.

At the same time, the entire e-commerce industry has also entered a period of reshaping. Most notably, there was an Internet celebrity in the clothing field. In three months, it has accumulated more than 4 million fans. In the beginning, the internet celebrity just received some advertisements from e-commerce stores, but after seeing the crazy sales, he got involved in the industry. After everything was prepared, the net celebrity’s sales reached tens of millions that month, which surprised many bigwigs in the circle.

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Now, With the rise of short video, a wave of internet celebrities can usually be created in a short period of time. This wave of Internet celebrities has a super ability to carry goods. You only need to shout a few words in the live broadcast room. Fans don’t even ask, and they place orders directly. Sometimes this Internet celebrity does not even have a regular store. At this time, Lao Liu and his group of traditional e-commerce merchants deeply felt the pressure brought by Internet celebrities. Because of their large number of fans, these people skipped the stage of spending money to attract traffic, and even did not even cumbersome shop decoration. Yes, because the characteristics of the product can be directly displayed through the live broadcast.

As ​​a result, Lao Liu and his group of traditional electronic businessmen cannot compete with them at all. Because of the high promotion cost alone, every traditional e-commerce merchant already feels miserable. In addition, the traditional e-commerce industry still needs to support a large team. Therefore, Lao Liu bluntly said at an internal circle exchange meeting that if he does not actively change, he will most likely be cut off by Internet celebrities.

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Do you have any Have you bought something from an internet celebrity? What do you think of the traditional e-commerce industry? Welcome everyone to leave a message and discuss.