United States International Trade Commission (ITC ) Recently announced the final decision of the 337 investigation against DJI:no ban will be issued.
In 2018, a US subsidiary of a Chinese company requested ITC to initiate a 337 investigation and issue a limited exclusion order and a prohibition order on the grounds that DJI infringed its patent rights. Two years later, the accusation was finally rejected.
DJI has won! On what?
Technical hard power
Founded in 2006, DJI has become the global drone industry leader in the past 12 years. unicorn”.
According to statistics, from 2013 to 2017, DJI’s sales revenue increased at a rate of approximately double each year. By 2019, its industrial output value exceeded RMB 26 billion, and it still maintained a growth rate of over 20%in the first half of 2020.
What supports DJI’s”Soaring” is its extreme emphasis on technology. Half of its employees are engineers, and more than 20%of its revenue is directly or indirectly invested in research and development. Long-term and deep-rooted technological research, not aiming at short-term profit, in exchange for DJI’s hard power in the technical field.
In terms of patent applications, as of February 15, 2019, DJI has over 8,700 global patent applications, and more than 3,000 authorized patents worldwide, making it the top ten domestic PCT patent applications for many years. Especially in the UAV field, the US, EU, Japan and other countries or regions have authorized over 1,000 patents.
Foresight Industry Research Institute has given such a set of data:DJI holds more than 80%of the global drone market share, and in the United States, its market share is more than 85%.
This means that DJI is extremely irreplaceable in the US market. Since 2017, the U.S. federal government and the U.S. military have passed dozens of regulations and orders to restrict the use of DJI drones. However, due to the inability to find alternative products, DJI’s market share and scale in the United States are still increasing.
Xie Tiandi, Director of Public Relations of DJI, told China News Agency:“We maintain a strong competitiveness and a high level of compliance in such an international environment, but a few in the West People always disregard the facts and attack us with data security issues from a political standpoint.”
In fact, since 2009, DJI has basically maintained the rhythm of introducing innovative products every year. Starting from commercial autonomous flight control systems, to gradually launching products such as gimbal systems, multi-rotor aircraft, small multi-rotor all-in-one aircraft, DJI has filled a number of technical gaps in the country, including flight control systems, racks, gimbals, cameras and other components All are designed and developed independently by it, and are produced and assembled in a self-built factory.
DJI also appeared when various localities responded to the flood situation not long ago.
In Hunan, the provincial water conservancy department began to use DJI drones to conduct flood control inspections on the Dongting Lake section. The DJI M300 RTK took off from the Qilishan Hydrological Station in Chenglingji, Yueyang, and met the Yangtze River after about 7 kilometers up Dongting Lake.
With the help of a 15-kilometer image transmission system, the drone continuously transmits images to the Hunan Provincial Flood Control and Drought Relief Command Center to help flood control experts grasp the situation in the first time.
In Guizhou, due to continuous heavy rainfall, a sudden landslide in Shiban Village, Songtao Autonomous County triggered mudslides. The entire village instantly turned into a flooded river beach, and some villagers were trapped.
The rescue team used DJI Wizard 4 RTK to import the images collected by DJI Zhitu and quickly obtained the disaster core The first 3D model of the area. According to the model, the command center analyzed 4 key rescue areas and calculated the area of the local landslide and the amount of earthwork for the landslide to formulate a rescue plan.
The core is talent
For DJI, talents come first.
Xie Tian said bluntly that DJI’s core competitiveness is talent. It is reported that DJI has the largest UAV R&D team in the world and has attracted and cultivated engineering and scientific talents around the world through a number of talent programs.
In recent years, the quality and quantity of talents in the field of robotics in China have been rapidly increasing, and this can be seen in the RoboMaster tournament that DJI has hosted for six years.
RoboMaster in 2019 attracted 174 teams from more than 10 countries and regions around the world to participate in the competition. In the end, Northeastern University won the championship, Shanghai Jiaotong University won the second place, and the University of Electronic Science and Technology of China won the third place.
Xie Tiandi recalled:“When we hosted the competition for the first time in 2015, it was very challenging for the robot designed by undergraduates to automatically aim and shoot through vision. It often required the guidance of graduate students and even It may be the difficulty of the graduation design level. But by 2017 this technology has been popularized in various college teams, and everyone can skillfully develop and deploy visual recognition, automatic targeting and other technologies. The 2018 champion South China University of Technology team’s automatic targeting developer I was actually a freshman. This means that through hands-on practice, many advanced technical knowledge can be quickly mastered by students.”
“After such a competition, students can not only learn engineering science in practical textbooks. Knowledge, and experience in project collaboration and organization and management. If you are involved in entrepreneurship, students with competition experience will be more likely to bring technology from the laboratory to the industrial world.” Xie Tiandi said, from 2015 to 2019, the five sessions In the competition, DJI invested 350 million yuan to select talents for the whole society, cultivate and export engineer culture.
He revealed that as RoboMaster players gradually graduated into the field of scientific research or embarked on society, many of them have already joined the field of robotics. It is foreseeable that a number of”very powerful” projects will appear in the next few years. stage.
“The biggest core competitiveness of technology companies is talents, and the core source of talents is education.” Tao Ye, chief product research and development engineer of DJI, said that several players who have emerged from the above competitions have entered the company’s educational robot research and development teamwork. In the future, robot education will be one of the directions that DJI continues to focus on.
Education should start with dolls, and robot education is no exception. DJI launched its first educational robot product RoboMaster S1 in 2019, dedicated to helping young people and technology enthusiasts around the world feel the charm of robotics up close and cultivate robotic talents.
At the same time, the DJI professional curriculum team also cooperated with the launch of a variety of online courses to inspire programming thinking for teenagers and technology enthusiasts, and introduce robot principles and related scientific knowledge.
The DJI educational robot R&D team stated that due to the gap between theory and practice, it often takes a long time for outstanding students delivered under the traditional education model to become outstanding scientific and technological talents. The team hopes to adopt related products Let the knowledge in books relate to the real world, so that young people can learn, study and practice driven by interest.
Shenzhen, where DJI is located, is an important hub for China’s innovative technology and scientific research talents. Its scientific and technological status in the Guangdong-Hong Kong-Macao Greater Bay Area is self-evident.
When asked what is the core element to build the Greater Bay Area into an international technological innovation center, DJI President Luo Zhenhua said that the main expectation is talent. Generally speaking, whether for the Guangdong-Hong Kong-Macao Greater Bay Area or the whole of China, the density of scientific and technological talents has great potential for improvement. Only when more people devote themselves to technological innovation can better technological companies continue to spring up like bamboo shoots after a rain.
From:State is a train
Edit:Chen Hao Star