Source:Sichuan Daily-Sichuan News Observation
Sichuan News Reporter Shi Xiaolu
In recent days, along the Huangpu River, Shanghai Bund on the giant screen of Citibank,”Tianfu Dragon Bud” made a strong landing.
Landing on the beach and accessing the East China market is an important step for Sichuan Tea to open up the market.
How do competitors in the East China tea market gain a place?
The quality of Sichuan tea is a guarantee. On September 11, the 27th Shanghai International Tea Culture Tourism Expo (hereinafter referred to as:Shanghai Tea Expo) opened at the Shanghai Exhibition Center. As a representative of”quality Sichuan tea”,”Chuan Tea Group·Tianfu Dragon Bud·Gongfu Black Tea” became the only designated tea for the exhibition.
“Tianfu Longya” is a provincial public brand in Sichuan. In July 2018,”Tianfu Longya” was awarded the”Agricultural Product Geographical Indication Product” by the Ministry of Agriculture and Rural Affairs. After expert review, there are currently 36 Sichuan tea companies Obtained the authorization to use the geographical indication”Tianfu Dragon Bud”.
“‘Tianfu Long Bud’ is the only unique tea in the world that grows under high temperature difference. Due to its unique topography and climatic conditions, It creates a unique strong fragrance and strong sweetness, combined with the non-inherited skills of’Tianfu Dragon Bud’, giving’Tianfu Long Bud’ a completely different aroma and taste. According to Yan Zewen, Secretary of the Party Committee and Chairman of Sichuan Tea Group, and Executive Chairman of Sichuan Sichuan Tea Brand Promotion Association,”Tianfu Longya” has won the”Hundred Years Expo·China Famous Tea Golden Camel Award” and”Golden Bud Award·Lu Yu Award”.”Most International Competitive Brand”,”World Famous Tea” and other awards.
“Chuan Tea Group·Tianfu Longya·“Gongfu Black Tea” is produced by Yang Chaolin, the first place in the 2020 National Tea Processing Skills Competition Sichuan Trial and the ninth generation inheritor of Sichuan’s intangible cultural heritage Xufu Longya handcraft. In recent years, Sichuan Tea Group has continued to promote The”intangible heritage” traditional refined Sichuan tea skills have improved the ability of tea professionals and promoted the high-quality development of the Sichuan tea industry.
During this Shanghai Tea Expo,”Tianfu Dragon Bud” also made a strong landing in Shanghai Jiaoguangtai and other platforms. The relevant person in charge of the Sichuan Provincial Department of Agriculture and Rural Affairs introduced that through the continuous promotion of Sichuan’s “Tianfu Longya·Quality Sichuan Tea” promotion activities in Shanghai, it will promote Sichuan tea’s market development in East China and realize Sichuan tea”, to the world.
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