Ordinary people do not start a business in traditional e-commerce, do not do traditional e-commerce, do not do traditional e-commerce, say the important things three times.

From the time when my country’s first two e-commerce companies, China Commodity Exchange and China Chemical Network, went online in 1997, traditional e-commerce companies in China have a history of more than two decades.

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Now China There are more than 10 million e-commerce sellers, of which only more than 100,000 people can really make a little money. Those who make big money are not people with strong financial strength, or they are big brands themselves, and their offline brand popularity has exploded, almost everyone knows Big business.

The remaining small and medium-sized sellers are also the support of most of them offline physical stores, even if they can’t do it online, they can give up at any time.

After more than 20 years of development, e-commerce has already turned from an emerging industry into a traditional industry, and it has already passed the era of making money by selling anything.

From the beginning to now, e-commerce has gone through three stages.

The first stage is the stage of playing rules. At that time, e-commerce was just emerging. Many rules were imperfect and there were few people. There was almost no red sea or blue sea. As long as you can fully understand the rules and understand the market, you can make the products in your hands.

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The second stage is the outbreak stage. The huge profits of e-commerce have made many people realize that this is a good place to make money. A large number of businesses have poured in in a short period of time, and the rules of the platform have become more and more perfect. This stage forces e-commerce sellers to make breakthroughs in more aspects. To subdivide their products and look for blue ocean markets in the saturated red ocean market.

At this stage, as long as there are good products, appropriate prices and precise positioning, it can still be done quickly, and the profits are also considerable.

The third stage is the stage where supply exceeds demand. The arrival of this stage also officially indicates that e-commerce has entered a period of saturation. The cost-benefit structure of e-commerce is almost the same as offline, and cost advantages and technical dividends no longer exist. If it is not for a big brand and a long-established store with a certain fan base, it would be difficult to make a product with the product at this stage.

From this stage, a large number of third-party websites that increase sales and reduce express delivery costs have emerged. Because there are too many people in need.

At this time, the platform has also seen the hidden dangers. Almost all traffic and transactions are concentrated in the hands of some merchants in the head. In this way, small and medium sellers will completely lose their living space and thousands of people Noodles therefore came into being.

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This is the last straw in the hands of many small and medium-sized sellers. But even in this case, it is almost impossible to do it without the strong capital and early loss plan.

If you are just an ordinary person, now that the traditional e-commerce business has already been saturated to the limit, you still want to rely on the traditional e-commerce industry to start a business to get rich, or think clearly before you act.

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Is there any chance for traditional e-commerce? There must be opportunities. Either it is a big offline brand and has a certain brand awareness, or the budget is high, with tens of millions of dollars in it. Or to be a media e-commerce company, first attract fans, and then sell products. This is currently the relatively minimal cost of e-commerce entrepreneurship that is suitable for ordinary people.