Solve an e-commerce problem 5 minutes a week. Welcome to read the e-commerce thinking used. If you are an e-commerce company, how long can you persist in the case of poor performance? Is it a month, half a year, or a year?
The team we are going to talk about today is amazing. They have persisted for two years. So what have they gained in two years? Only learned a bitter lesson and more than 20,000 users, and it took two years to get this result. If you change you, have you given up long ago?
Let me tell you, fortunately, they did not give up. Because after they adjusted their marketing strategy this year, they achieved a turnover of 1 million in the first month, and the number of stored-value members reached more than 5,000, how about it? Is there a feeling of being born from the ground? What is entrepreneurship? Entrepreneurship is to adjust the channel that suits you on the road of persistence.
So what major adjustments have they made this year? Let’s take apart together, 9 eggs worth 15 yuan, as long as you register as a member, you only need 9 cents to get it, and 1 cent for 1 egg, is it a bit unbelievable, one I didn’t believe it at first, but after I tentatively placed an order, I was sure.
So how did they manage to make 9 cents and 9 eggs without losing money? It turns out that when I was buying eggs, if my order was less than 38 yuan, they would not deliver them to me home. If they didn’t deliver them to me, would it mean that I had to pick them up?
Look; will there be two results at this time? First, if I don’t want to come to mention it, but I want to take advantage of him, what would I do? Will they make up enough orders for 38 yuan and let them deliver me home. Second; if I don’t collect enough money for 38 yuan, I just choose to pick it up. When I came to pick it up, I saw a dazzling array of fresh food. Would I not hold back and buy some other products by the way?
Finally, you see; are these two results, for As far as the business is concerned, they will not lose? You might say that if you choose to deliver to your home, the merchant will not lose money. But it’s not always the case that the person who chooses to come to mention it is not necessarily true; I believe that a handful of people will leave when they get the eggs, so how to solve the problem that most people will buy something before leaving?
This time! They have done such an activity in offline stores. Anyone who buys eggs for 38 yuan in the store will give you 120 kilograms of vegetables. 120 pounds of vegetables? If you saw such an event, would you take part in it? Would most people participate?
So how is this activity done? More than 3,000 of the 20,000+ users chose to deliver to their homes, and more than 5,000 chose to pick them up at the store. How many achievements did more than 3000 people choose to deliver to their homes? Created a performance of 190,000. More than 5,000 people mention it offline? They also created a performance of 280,000, did they achieve a turnover of 470,000 throughout the event?
One event can achieve a turnover of 470,000 yuan, are they still losing money? Isn’t it a loss? how about it? Is this marketing routine worth learning from? If you want to build such a small program mall, you can talk to us.
You said That’s not right; when you buy it offline, you will get 120 kilograms of vegetables as a gift. Is this 120 kilograms of vegetables free? Will they really not lose money by doing this?
I tell you that not only will they not lose money by doing this, but they will also increase the repurchase rate. Why do I say this? That’s because the vegetables they give you are not given to you all at once. It’s not given to you all at once, so how can it be given to you? In the future, as long as your consumption reaches 38 yuan, they will exchange one catty for you until 120 catties of vegetables are exchanged.
You are watching this time; will they still lose money? After you have exchanged 120 catties of vegetables, how much do you want to spend at them? Is it at least 4560 yuan? Do you only buy it for 38 yuan each time? Is it not necessarily? So if you exchange 120 catties of vegetables, how much should you spend? Is it around 8,000 yuan?
You spend about 8,000 yuan from them, and they give you 120 kilograms of vegetables for free. Will they not only not lose, but can also make a lot of money on you? Are you willing? Every time you buy vegetables, I will give you a vegetable. Of course you are willing to do it too! Because you go to other people’s homes to buy vegetables, maybe they won’t give you a scallion for the same price.
At this time, some friends might ask such a question? How can 20,000+ users have 8,000 transactions? Regarding this issue, I hope everyone will discuss it in the comment section.
Okay; today we are going to talk about it. Today’s question is, what kind of products are you willing to give to your customers? You can write your answer in the comment area below.