Hi everyone, welcome to this issue of technology news.

As the penetration rate of our Internet is getting higher and higher, more and more people are shopping online in life, and the e-commerce industry has also spawned many rich people:as large as”China’s richest man”Ma Yun, as small as a variety of e-shop owners, even the express industry has produced many rich people…

On the e-commerce platform, the most familiar one should be Taobao or JD. It’s just one thing that Liu Qiangdong didn’t understand. Yes, my own JD service is so good, why do more college students prefer to use Taobao?

getUrls?link=8bd393f2e11bbfd1ab1e7f50566ef98a - Liu Qiangdong can’t understand why college students prefer to use Taobao because JD’s services are so good?

Compared to Taobao, Liu Qiangdong’s Jingdong is a”rising star”, and in order to gain a place in the e-commerce market, Jingdong does have many differences from Taobao.

For example, the”JD Logistics” created by Liu Qiangdong burned tens of billions of money is very powerful. With the blessing of JD Logistics, the items we buy can basically be delivered”next day”; and we are not satisfied Things can be returned easily, and the younger brother of Jingdong Logistics will take the initiative to pick up the goods, and the speed is quite fast.

But the reality is cruel. Taobao has always been far ahead of JD.com in terms of user base, especially in the area of ​​college students, JD.com is far behind JD.com.

getUrls?link=f9ab3c1e979a61ba9037cd7c62eb7dd2 - Liu Qiangdong can’t understand why college students prefer to use Taobao because JD’s services are so good?

There may be two reasons:

First, there are more types of Taobao than JD. For college students, there should be more online shopping for girls, but JD’s main field is actually””3C Digital” is far inferior to Taobao’s variety of clothes, so it will be more popular with college students (especially female college students).

getUrls?link=28bad658faafc466925a811cc1cf3766 - Liu Qiangdong can’t understand why college students prefer to use Taobao because JD’s services are so good?

Second, the second reason is the price difference:Although contemporary college students have good living conditions, they are still at the level of”consumers”, so online shopping will consider”cost-effectiveness and preferential treatment”. Taobao obviously has a greater advantage than Jingdong! Because JD.com mainly targets the”mid-to-high-end e-commerce market”, it will be more expensive while pursuing high-quality consumption, but Taobao has a full coverage from the low-end to the high-end market, so college students can have more choices here.

getUrls?link=16ac7506a8ba95117122a3c318ce0277 - Liu Qiangdong can’t understand why college students prefer to use Taobao because JD’s services are so good?

For Taobao and Jingdong What do you think about the layout of e-commerce?