“Repost iPhone 12 or release on October 13 to confirm that the 4G version has a lower starting price”
Although many people are looking forward to Apple’s 9 The iPhone 12 series was launched at the press conference on the 16th, but now it seems that it may be delayed due to mass production. And according to employees from China Mobile, the iPhone 12 series will be launched at Apple’s autumn new product launch event held on October 13, and then pre-sales will begin on October 16 and delivery on October 20, confirming that there will be a navy Blue color matching, while the high-end version will be delayed.
Repost on October 13th.
Previously, it was revealed that evleaks had exposed marketing emails from operators, not only revealed information such as support for 5G and iPhone 12, but also Mentioned that the end of the booking will be October 20th. For this reason, everyone predicts that the iPhone 12 series may be released on October 13, and then pre-orders will begin on October 16.
And now, this statement has also been confirmed by the employees of China Mobile, saying that the iPhone 12 series will be unveiled at Apple’s autumn new product launch on October 13, and then reservations will begin on October 16, but The delivery time will be October 20, and it is confirmed that there will be a navy blue version, while the high-end version will be delayed. In addition, many KOLs also gave news on Weibo that the iPhone 12 series will be released on October 13th, and next week’s Apple conference will only update the iPad Air and Apple Watch.
The new machine has not yet begun mass production
Of course, the authenticity of the above news has yet to be confirmed, but according to the overseas whistleblower Komiya on Twitter, Apple may be in the next week Announce the time of the next conference in the launch event, which is to predict when the iPhone 12 series will arrive in advance. It’s worth noting that some people from the production line also said that there should be no mobile phones at Apple’s next week’s press conference, because only dozens of prototypes of iPhone 12 have been produced. During the test, various manipulators, pressure sensors, and air pressure reported errors. .
In addition, some netizens who are familiar with the situation also revealed that the iPhone 12 series has not yet begun mass production, and confirmed that the iPhone 12 is indeed available in 4G and 5G versions. In any case, whether there is a new iPhone at the press conference next week, it will certainly not be released immediately because it has not yet begun mass production. According to previous reports from Nikkei, the mass production of the iPhone 12 series will be from the end of September to the beginning of October.
The price may be relatively close to the people
For the pricing of this year’s iPhone 12 series, the brokerage CICC also stated in a report that the price of the iPhone 12 may be relatively close to the people. It is from the second half of last year that Apple’s pricing began to be closer to the people, and frequent price reductions have been made to expand market share and fill the vacancy of Huawei in the high-end field in the overseas market. Therefore, it is expected that this year’s iPhone 12 will continue this strategy, the starting price of the 4G version will further decline, and the 5G entry model may be the same as last year or slightly higher than last year.
It seems that when the iPhone 12 is launched in China in the future, the price of the 4G version may indeed be less than five thousand yuan as previously rumored, while the 5G version may still be sold starting at 5499 yuan. In addition, since the Bank of China version does not support the millimeter wave frequency band, the hardware cost is lower, which will also surprise us to a certain extent in future pricing.
“Huawei Mate 40 National Bank Press Conference is scheduled for late October, or three Kirin chips will debut”
The real spy photos of Huawei Mate 40 Pro previously exposed on the subway are not only confirmed Details such as physical buttons and dual speakers, and incidentally leaked Huawei’s upcoming Watch Fitsmart watch. According to a netizen with a dealer background on Weibo, the Huawei Watch Fit China launch will be in late October, and insiders have revealed that the smart watch will be launched in conjunction with the Huawei Mate 40 series. This also means that the Huawei Mate 40 series is almost certain to be released in China in late October, and the overseas online press conference is rumored to be scheduled for October 15.
The domestic press conference is scheduled for late October
When the Huawei Mate 40 series will be released has always been a topic of concern to everyone, but the official has only given the news of its debut in the fall. However, with the exposure of Huawei Smart Watch Watch Fit on the subway, netizens with dealer background said on Weibo that they were notified that the Huawei Watch Fit China conference will be held in late October, so in Huawei’s full-scene new product launch may be just a”soy sauce” role.
More importantly, there are insiders who revealed that Huawei’s smartwatch is planned to be launched simultaneously with the Huawei Mate 40 series, which means that we will usher in the Huawei Mate 40 in late October. Series of domestic press conferences. Although the above statement may be an established arrangement of Huawei, and the possibility of temporary changes is not ruled out, there have been reports from the Science and Technology Innovation Board Daily that disclosed that the Huawei Mate 40 series will be postponed to the end of October. It seems this The news from this time is quite consistent.
It is rumored that there will be three chips
And according to Huawei’s past practices, Huawei P series and Mate series will launch domestic versions after they are released overseas, and it seems that this time Huawei The Mate 40 series is no exception. According to Tencent’s”Periscope” column citing news from Huawei, the Huawei Mate 40 series will be released online worldwide on October 15 and will be equipped with a 5nm process technology Kirin 9000 chip. It can be seen that the release time of the Huawei Mate 40 series is almost certain to be released overseas in mid-October, and then a domestic press conference will be held at the end of October.
In addition, for the Kirin 9000 series chips carried by the Huawei Mate 40 series, some insiders have confirmed that there is indeed a Kirin 9000E version. Although no more details have been disclosed, the Kirin 9000E was first revealed According to the latest statement from the source, it will be built by 7nm process technology, and it is not the legendary Kirin 990 overclocking version. Currently, Huawei The new Kirin chip has at least three solutions, namely the 5nm Kirin 9000, the 7nm Kirin 9000E and the 7nm Kirin 990 overclocking version.
There are doubts about the network transmission camera parameters
However, it is still uncertain whether all three chips will be used on the Huawei Mate 40 series, but Huawei Mate has indeed been reported in the past. The 40 standard version may be equipped with the Kirin 990 overclocked version. It seems that the worst result may be that only the ultra-large version will have a 5nm Kirin 9000 chip. However, considering that the Kirin 9000 chip has nearly 10 million in stock, it is not expected that there will be a situation that worries everyone.
As for the Huawei Mate 40 series cameras disclosed in the supply chain research report, some insiders said that there are half of the errors, but at least this series will switch to a 12MP front camera, which is more accurate. People have also disclosed that the Huawei Mate 40 series has upgraded the ultra-wide lens. Although the free-form lens is not used, it still uses the new IMX7X8 sensor, which is relatively close to the 20MP Sony IMX718 provided by the supply chain. At present, the three new models of Huawei Mate 40 series have passed the Bluetooth certification and obtained the network license, and the Porsche Design version is expected to be launched.
“Huawei’s latest mobile phone patent exposure:surround screen design, similar to Mate X”
Recently, foreign media LetsGoDigital announced a new Huawei patent. This patent seems to reveal that Huawei intends to develop a double-sided phone with a wrap-around display. In mid-March 2020, Huawei Technologies Co., Ltd. applied for a design patent to CNIPA (China National Intellectual Property Office). The document consists of seven color product images and was released on September 11, 2020.
From the patent picture, this product is a bit like the folding screen mobile phone Huawei MateX released before, but it cannot be folded. Its screen extends from the front to the back, which is the design of the surround screen. , The front is almost a screen, there is no camera, the back screen part occupies about 60-70%of the space, the rest is the rear camera module, you can use the rear module and screen for selfies.
Previously, Xiaomi once launched a surround screen product similar to Huawei’s patent, that is, Xiaomi MIX Alpha. The bigger one is that the left and right sides of Xiaomi MIX Alpha use screens. The Huawei patent has only one side, and the other side uses a curved screen design, but it still has a middle frame. However, it is a pity that although Xiaomi MIX Alpha is very stunning in design, it has been abandoned due to the complexity of the process and the difficulty of mass production. Huawei is still in the patent stage. Although this design is quite novel, it is difficult to say whether it will officially launch this type of surround screen. After all, the process is still quite difficult.
“OPPO re-adjusted its product line:Reno series will add low-priced models, Ace series will be”Chop”
Liu Zuohu returns to Oga Group to be responsible for the three brands of OnePlus, realme and OPPO After the product, the adjustment of the entire group continues.
At the product level, 36氪 learned from many OPPO insiders that OPPO’s Ace series product line It was cut off as early as a few months ago, and the production line has been given to the brother brand realme, which will be used to launch the brand’s new flagship series.
In this regard, OPPO replied to 36Kr that the Reno series will have products covering a wider range of prices in the future, and there is no response for others.
OPPO’s decision has already been made before this. Liu Bo, President of OPPO China, mentioned the future product plan in an internal letter before:”Find focuses on high-end, Reno hits explosive models, A series is an entry-level boutique, and K series is mainly online”, without mentioning the long-term plan for the ACE series .
ACE’s first generation product is OPPO Reno Ace, which was released in October 2019; the second generation product OPPO ACE2 was released in April this year, and OPPO announced that it would split ACE into a separate series .
“Entering an unfamiliar field often means huge risks and unknown challenges, but we have never hesitated to continue studying the Ace series,” Shen Yiren said in an open letter at that time.
From independence to being hacked, only a few months have passed. The Ace series has also become OPPO’s shortest-lived series. Behind this”dismissal” is OPPO’s product-level liquidation. ,streamline.
First of all, although the Ace series is not strictly an e-sports mobile phone, it features e-sports and games, which are completely different from OPPO’s previous main features of taking photos, videos, and thinness. After Shen Yiren, who played a leading role, left, it seems easy to understand that the original Ace product line was cut.
Secondly, the Ace series is OPPO’s main online model, not the main push in offline channels. An OPPO insider told 36Kr that the main reason for the cut was that OPPO Ace 2’s shipments were “much lower” than the original OPPO Reno Ace.
OPPO’s previous channel advantage is that it sinks to the offline channels of the third and fourth lines of capillaries. This year OPPO has also begun to focus on online, such as changing the OPPO mall to the Ouga mall to let the brothers Branded products settle in, open up after-sales, and share the same online resources.
Online, OPPO’s Ace series, and OnePlus, realme’s follow-up main performance products may inevitably be left-handed and right-handed, so the product line needs to be streamlined, and after that, OPPO’s online channels There is also the K series card to support.
As for the personnel problem of the original Ace product line, the aforementioned insider said that the current personnel responsible for the ACE series are all returned to the current OPPO Reno series product line.
In addition to cutting off the mid-to-high-end Ace series, 36Kr learned that OPPO’s next product action is to continue to expand entry-level models below 2,000 yuan.
The A series has always been OPPO’s most popular model. Counterpoint previously published data shows that OPPO A8 (released at the end of 2019) in the second quarter has a market share of 3%in the Chinese market, ranking second, second only to Apple iPhone11 (4%).
In the first half of this year, OPPO’s newly released products are mainly mid-to-high-end models above 3,000 yuan, while products below 2,000 yuan are only A92s and A52s. The product layout below 2,000 yuan is not radical enough, vivo, Honor models are quickly filling this market. The aforementioned data shows that the market share is followed by Honor 9X and VIVO Y3.
In order to regain the share, people familiar with the matter said that OPPO is currently also planning to launch an SE model covering the 2000 yuan gear in the Reno series.
The last question is, why is the production line given to realme? Another person familiar with the matter told 36Kr that Oga’s internal positioning of realme is not small and beautiful, but a popular brand. In order to expand brand awareness, it has to be supplemented to cover the full price range.
Currently, realme has been launching cost-effective products, and has been reducing the price of 5G mobile phones. Among them, the V series is the main long-lasting cheap machine, and the selling point of the X series is the design. There is only one realme X50 above 3,000 yuan, and the other models are all priced below 3,000 yuan. The Ace series can also help realme fill the vacancy of the flagship machine.