Today, I saw a post on the Amazon seller forum. The seller said, “One of my sku sold 30 orders a day, but now it suddenly drops to 5 orders at sunrise, and the SKU with 15 orders at another sunrise has also dropped. There are 3-5 orders by sunrise, and these two SKUs have more than 40 comments, and the score is over 4.5.”
This kind of cliff-like decline made the seller very confused. It is understood that this situation is not an isolated case. Since late August, sellers have successively reported that orders have fallen seriously.
According to the feedback from various sellers, the order volume has fallen in different degrees. Most sellers have fallen by more than 50%; moreover, some buyers said , The order volume dropped by 75%, 84%, which is really miserable!
The sudden decline in sales made the sellers confused. A seller said:”Since we started selling products on Amazon 8 years ago, 2020 is the worst year. Almost all our products are discounted by 50%-70%”, but Still no help to sales.”
And Amazon sellers said with emotion:”I paid $5 Selling car stickers at a price of, the sales in July was close to 1,600 US dollars, but in mid-August the number of orders began to decline, the month’s sales were 1,100 US dollars, and it is expected that September sales can only reach 700 US dollars. I don’t understand why it’s like sitting on a slide. ”
The order volume of large-scale sellers is large Decline, the serious orders will be cut directly! Seeing that the 2020 Amazon Prime Day is coming, can the order volume be re-exploded??
Why do sellers’ orders appear like this? What about the big volatility? Some sellers have analyzed this situation. The editor summarizes the following reasons:
Amazon began to display the seller’s business name and address
A seller said:“Since Amazon requested that all seller information be displayed, I feel that many of our sales have fallen sharply. ”
It is reported that Amazon will be in the United States starting September 1. The seller’s business name and address are displayed on the market, so that Amazon America is consistent with Amazon Europe, Japan and Mexico.
Consumers cut spending due to the pandemic
The CNBC survey shows that during the pandemic, Americans began to save and consume less, and this year one-third of the United States People have cut their expenses, and some people worry about economic recession, unemployment, illness or injury, etc., and are more rational about consumption.
The epidemic causes consumers to learn online
At this stage, consumer buying trends have changed. In the past few years, the categories that have performed well during this time period are textbooks, laptops, and back to school items, including children’s clothing, shoes and backpacks. Halloween. Clothing and autumn decorations also performed well.
All this year is different. Children can only learn online at home due to the epidemic, so parents’ need for school supplies, new clothes and shoes has decreased.
As the so-called Amazon abuses me thousands of times, I still treat him like first love. For Amazon sellers, they have encountered problems to solve problems. Some sellers said that he has increased PPC advertising, and the number of orders has risen significantly. Pay-per-click advertising is indeed helpful for sales. In addition, sellers can also research and select products and optimize listing titles , Detail pages, etc. to improve sales.
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