On September 19, Nanbo Smart Home Plaza will open. The project is located in the Dianchi International Convention and Exhibition Center, and will officially enter the era of”full hall operation”.
As an important part of the Kunming Dianchi International Convention and Exhibition Center million square meters of super business park, the project will be integrated with the exhibition Industry, department store industry, leisure and vacation, etc. are fully integrated to create a unique business operation and management model in China, promote industrial upgrading, and create a new engine for the development of the Dianchi Exhibition Area.
From long-term inactivity to full operation
Speaking of Dianchi International Convention and Exhibition Center, the impression of Kunming people familiar with him is that it is big. It integrates exhibitions, hotels, commerce, and leisure. The Dianchi International Convention and Exhibition Center covers an area of 2,330 acres with a total construction area of 5.4 million square meters, ranking third in the country. But for a long time, except for major conferences such as the China South Expo, it has been idle for a long time.
In 2019, in accordance with the new transformation and development thinking, Yunnan New Century Dianchi International Cultural Tourism Exhibition Investment Co., Ltd., a subsidiary of Yunnan Urban Investment Group, relaunched the Dianchi Convention and Exhibition Center project Business layout, proposed to transform the traditional single exhibition economic model, and introduce multiple business formats for comprehensive development and construction. From long-term idleness to full-scale development and utilization, to achieve a brand-new upgrade of the convention and exhibition economy, create a million square meters of convention, exhibition, commercial and leisure park, to enhance the value of the exhibition area in Dianchi.
Introduced by Chen Bo, Chairman of Yunnan New Century Dianchi International Cultural Tourism Exhibition Investment Company, the overall commercial volume of the Dianchi International Convention and Exhibition Center project is 1 million square meters, a super large volume It leaves enough space for business model innovation and experience creation. Introduce Wangfujing Group in 2019 to jointly create a garden-style outlet shopping center-Wangfujing·Dianchi Town, which greatly improves the commercial, cultural and tourism facilities in the Dianchi Exhibition Area.
The Dianchi International Convention and Exhibition Center•Nanbo Smart Home Plaza project launched this year is another successor to the Wangfujing Dianchi Town Ole Project A commercial masterpiece. With the advent of the”full hall operation” era of the convention and exhibition center, the company is making every effort to revitalize the convention and exhibition stock assets, continue to make efforts in the construction of commercial complexes, and polish the two business cards of”Nanbo Smart Home Plaza” and”Wangfujing Dianchi Town” , Gather people, add vitality, innovate and promote efficiency, realize the”business + exhibition” linkage business model, and explore the new business model of the exhibition center.
In Chen Bo’s view, Nanbo Smart Home Plaza has three major advantages.
The first is business layout. Southern Smart Home Plaza is closely integrated with the convention and exhibition industry. As an important supplement to short-term purpose consumption, it is conducive to the interaction with the entire convention and exhibition industry. The two forms a sustainable development and become the development of the Dianchi convention and exhibition area. New engine.
The second is the layout of shopping mall blocks. Nanbo Smart Home Plaza has a large-scale sense of space in the industry. After the designer’s new scene layout, comparable to the international commercial space design, the sense of experience is enhanced, and the traditional home market is cold and empty. The image, with warm, caring and humanized products and services, allows consumers to feel the”small beauty” of life in the whole process and from the subtleties, providing Kunming household consumers with a brand new choice.
The third is to make business hours more user-friendly and convenient. The opening hours of traditional home furnishing stores in Kunming are mostly open at 9 am and close at 6 pm. In order to better facilitate consumers and enjoy a more comfortable shopping experience, Nanbo Smart Home Plaza will extend the evening business hours .
Through reasonable adjustments to business hours, allow consumers to flexibly adjust their shopping habits, do not take up working time, and become a unique Characteristic furniture store. And combined with the night economy built in the area, and interact with the business of Wangfujing Dianchi Town, so that citizens can eat, drink, and shop at night in the Dianchi Convention and Exhibition Center.
Millions of squares of commerce make concerted efforts
Nanbo Smart Home Plaza It is not only an important step in the transformation and upgrading of the Dianchi International Convention and Exhibition Center, it is not a separate commercial sector, but an important part of the million-square-meter business district of the Dianchi International Convention and Exhibition Center.
As a key development project of Yunnan Urban Investment Group, Dianchi International Convention and Exhibition Center has an exhibition hall in the north, a theme park, high-star hotel, and The business CBDs are connected by the tie of ethnic-style tourist towns, forming the core area of the complex cultural axis of the whole project integrating exhibition, meeting, shopping, catering, culture, amusement and accommodation.
According to the plan, the overall commercial volume of the Dianchi International Convention and Exhibition Center project will reach 1 million square meters. Through the &34; promotion of business by exhibition and the business development association&34; as the core, The main commercial store introduces the Wangfujing·Dianchi Town jointly created by Wangfujing Group to build a 330-meter super-high office building, taking advantage of the space of the Dianchi International Convention and Exhibition Center, and combining the shape of the exhibition hall to create different themed centers, combining the most colorful business formats, and forming The new business combination model combining Wangfujing·Dianchi Town, Dianchi Tianjie, Nanbo Smart Home Plaza, Sports Park, and Performing Arts Park will open up a new consumption ecology in Kunming and realize a new upgrade of the exhibition economy.
In the next step, in addition to the department store retail industry and the smart home industry, Dianchi International Convention and Exhibition Center will accelerate the pace of investment promotion, increase the entertainment industry, The sports leisure industry, gourmet food and catering industry, hotel industry and other important carriers, multi-format linked development, not only serve the surrounding consumer groups, but also become an important one-stop consumer place in Kunming and even Yunnan.
With a commercial volume of one million square meters, various industries will jointly exert economic potential, enhance the overall commercial value of Dianchi International Convention and Exhibition Center, and create a new engine for the development of Dianchi Convention and Exhibition Area.
Source:Kunming Planning and Construction WeChat Official Account