Intellectual property conversion, transfer, licensing and litigation are considered to be the best means of intellectual property operations, but the above-mentioned methods require extremely high professionalism and timeliness to obtain high returns.
On the Science and Technology Innovation Board, the Alibaba group And JD Group each showed off”in the name of intellectual property operation, it has obtained more than 30%of the shares of the quasi-tech innovation board listed company”.
Alibaba Acquired 33% equity of Ant Group, a quasi-tech innovation board listed company, JD In the name of intellectual property rights, the group won the quasi-tech innovation board listed companyJD Digital35.9% equity.
Alibaba group’s history of acquiring equity in Ant Group
The first stage is 2011-2019 Intellectual Property License in September
From 2011 to August 2014, Alibaba The group licenses intellectual property rights to Ant Group and Alipay, but did not disclose whether it charges fees, fee models and transaction amounts.
From August 2014 to September 2019, Alibaba Group conducted knowledge from Ant Group and Alipay Property rights licensing,”The calculation method of intellectual property licensing fees and software technical service fees during the reporting period is the Ant Group’s combined 37.5%of pre-tax profits (some adjustments may be made) plus fee compensation”, in The total payment from 2017 to 2019 is 8.544 billion yuan.
The second stage is the transfer of intellectual property rights from September 2019 to August 2020
1. 33%share transfer:”Alibaba Group through its domestic indirect wholly-owned subsidiary Hangzhou Alibabaacquired 33%of Ant Group’s shares, and paid a price of 12.095 billion yuan.” Ant based on the transfer price The group’s valuation is only 36.65 billion yuan, which is only about 3%of the US$200 billion value listed on the Science and Technology Innovation Board. The reason is that the agreement was made in 2014.
2. Intellectual property licensing:After the signing of the”2019 Intellectual Property Licensing Agreement”, Ant Group will no longer provide the >Alibaba Group pays license fees and software technical service fees.
3. Intellectual property transfer:Alibaba Group transfers to Ant Group For some exclusive ant intellectual property rights under the 2014 Intellectual Property License Agreement, the amount of intellectual property transfer price is 12.204 billion yuan.
In the above three operations, 33%of the share transfer and intellectual property licensing/transfer should be related.
One of the reasons is that after the share transfer, the Ant Group no longer pays the Alibaba group license fees and Software technology service fees, and Ant Group must also use Alibaba group’s intellectual property and software technology, and knowledge The transfer of the property rights is only”part of the exclusive ant intellectual property rights” instead of all the intellectual property rights of the 2014 Intellectual Property License Agreement;
The second reason is that the transfer price of the intellectual property rights is only 12.204 billion yuan, and the 33%share transfer price is 12.09 billion yuan, which means that the Ant Group still needs to apply to Alibaba Group paid 109 million yuan, and also paid a transfer of 53 million US dollars in 2020, totaling more than 400 million yuan, basically It is equivalent to the cost of over 20,000 patents and other intellectual property rights transferred by Alibaba group to Ant Group.
Jingdong Group’s acquisition of Jingdong Digital Technology Equity Course em>
The first phase is the trademark free license from January 2016 to March 2017
Jingdong Data Science was established in 2013. Since January 1, 2016, Jingdong group only to Jingdong authorized trademark license with a choice of two Expiration conditions, within the license period, Jingdong does not need to pay license fees.
The second stage is the transfer of intellectual property rights and equity transfer from March 2017 to September 2020 p>
JD Group License Jingdong Digital Science uses its intellectual property rights, including patents, trademarks, domain names, and copyrights. Jingdong Digital Science should respond accordingly Pay license fees, etc. to the Jingdong group at a reasonable price.
As the consideration of intellectual property licensing fees and technical service fees, the value of”in the group (JD ) If the accumulated pre-tax profit is positive, the JD group will receive 40%of the group’s future pre-tax profit. Income rights. In addition, if our company (Jingdong Digital Science) applies to the relevant regulatory authorities and is approved Jingdong group can return up to 40%of the equity to the company in the future.”
In June 2020, the Jingdong Group will transfer all the income rights it holds to the company (Jingdong Digital Science) 35.9%equity.
The third phase is the free license of intellectual property rights from September 2020 to the expiration date
Jingdong Mathematics and Jingdong Group signed a new”Intellectual Property Licensing Agreement”, the agreement involved three points:
1, free license;
2 , Exclusively licensed intellectual property rights, JD Digital Science will bear all the daily expenses such as application, maintenance, and the resulting taxes; /p>
3. The expiration conditions of one of the three options:1), December 31, 2029; 2), the day when Mr. Liu Qiangdong is no longer the actual controller of the company ; 3), Jingdong group ceased to be the company’s largest shareholder.
33%shares of Ant Group According to its current valuation, it reaches 66 billion US dollars, and the 35.9%shares of Jingdong Digital Science reach 71.8 billion at its current valuation. Yuan, this is intellectual property operation!
Ant Group and Jingdong are Do you rely on patents for revenue? Is it relying on patents to gain a competitive advantage? Will it decline without the above patents?
None! Their revenue comes from finance, and their competitive advantage comes from Alibaba Group and Jingdong Group and its huge user base, they do not have the above-mentioned patents or technical competitors to make it decline.
We have seen Baidu in Internet companies In the battle against Sogou input method patents, the result is that the one who initiates the patent invalidation wins rather than the one who initiates the patent infringement lawsuit.
Tencent, Alibaba, Jingdong, Meituan, Didi and ByteDance and other Internet companies’ patents are more than Is Baidu and Sogou better? Because they choose to live in harmony, the quality of R&D and patents are unknown.
Combined with the fact that the products that Internet companies have always said are offline and patents have not yet been authorized, how much is the actual significance of the exclusive rights of Internet patents?
Sudden point of view:Is intellectual property operations inseparable from R&D quality and patent quality?