A sudden epidemic disrupted everyone’s plans because the nationwide people started a”home” life. At the same time, the development of offline stores and the catering industry has declined at a rate that is visible to the naked eye. No matter whether it is a large chain restaurant company or individual merchants, there is no exception.
As a catalytic upgrade product of this epidemic,” contactless takeaway”has officially become a fire. The Meituan Group has therefore become the biggest winner. Although the sales performance in peacetime is still inadequate, the loss of Meituan Group is obviously lighter than that of businesses that cannot open their doors.
Due to the impact of the epidemic, merchant users across the country have begun to call for takeaway platforms to appropriately reduce commissions, but mainly to issue requests for the US Mission. After all, today’s takeaway market, Meituan occupies most of the country. On February 19, the Chongqing Food and Beverage Chamber of Commerce, the Culinary Association and the Catering Industry Association jointly called for the Meituan group to introduce a commission reduction or exemption measure, but the final result remained elusive.
It is understood that the current commission rate of Meituan around the country averages around 23%. Especially during the epidemic, many businesses were unable to make ends meet, but Meituan still did not choose to reduce the commission. I have to say that, as the only takeaway platform, Meituan’s confidence today is indeed very strong.
At the same time, as the largest competitor of Meituan, are you hungry to take the initiative? On February 26, I was hungry for word of mouth and announced that starting from March 1st, some merchants with excellent catering services in Chengdu will be given a commission reduction. Up to 5% commission reduction. For 1-3 months.
Compare the two, I believe everyone has their own answer. It is undeniable that Meituan has continuously expanded the market in recent years and has occupied most of the takeaway market. Even if there are only two takeaway platforms, Meituan is also the”bigger” one, but netizens also said:”We won and lost people”.
For catering merchants during the epidemic, physical stores cannot be opened for business, and takeaway has become the last straw. However, the practice of Meituan has really chilled many merchants. Several appeals failed to attract the pity of the US Mission. And hungry? But several times he proactively announced a commission cut. Both have been on the verge of war, and it is not difficult to see from this epidemic who is more popular.
Excessive commissions for take-out platforms are undoubtedly a” worst for merchants”. Many merchants say that it ’s a loss to just take out food, but the platform is still” dead”. The commission is not let go, making high commission completely the last straw that overwhelms the merchant. Are you hungry? Meituan is the only takeaway platform in the market. You can witness the quality from the details.
It’s not hard to see that the competition between Hungry Meme and Meituan has already entered the stage of fierce heating. This time, I am hungry and announced a commission reduction of 3% ~ 5%. The US delegation still did not respond. The epidemic situation has accelerated the upgrading process of the local life service industry. Regarding the next competitive environment, Wang Lei said:The industry is constantly upgrading, and competition is also accelerating.
For the practice of Hungry Me and Meituan, many businesses have stated that they are more inclined to choose Hungry. After all, is it more humanitarian to be hungry during the epidemic? Users have fought for more preferential policies. In contrast, the US Mission did not take on the responsibilities that a large company should have during the epidemic.