Edit▏ Xiao Bo
The article was transferred from the WeChat public account:Social Innovator ( social_innovator )
Tencent and Ali-two giants in China’s Internet industry, The”China Gemini” in the eyes of Wall Street stands at the forefront of China’s Internet technology development, and the competition between the two giants has never stopped. From business to market, from financing to investment, you catch up with me, one goes after another, and a small move by any party is enough to disturb the situation.
In corporate competition, the success of business determines the final outcome, but culture and values faintly enrich the scale on the scale of victory. However, it is extremely rare that public welfare has become an important part of the two giants’ competitive layout, and has even risen to become a corporate development strategy.
According to the statistics of the Ministry of Civil Affairs, in the first half of 2019, a total of 5.26 billion people participated in the Internet fundraising information platform, and a total of more than 1.8 billion yuan was raised. Among them, the two Internet giants, Tencent and Ali, accounted for a relatively large proportion, and showed different public welfare layouts and strategies.
Since 2016, Tencent and Ali have held Internet Charity Conferences every year to review the effectiveness and experience of companies in the field of charity in the past year. Public welfare has triggered a new round of competition between the two parties. Both parties have formed a fierce competition in terms of public welfare layout and public welfare performance.
Public welfare not only expands the competitive landscape of the two giants, but also gradually integrates into the corporate values of both parties and becomes part of the corporate culture gene. This is not only a competition for public welfare, but also a competition for values and corporate culture.
Healthy competition is the eternal motivation to move forward. Since healthy competition can push Tencent and Ali into the forefront of business, it can also be applied to public welfare, prompting both parties to innovate, evolve and achieve each other, and ultimately jointly promote the development of charity in China.
1. Founder:Ma YunVS Ma Huateng
In the new round of competition around public welfare, the founders of Tencent and Ali showed striking similarities:the performance of public welfare is very active, and both have established personal foundations to take the lead in public welfare.
1. Both turn to charity during the peak period of the enterprise
Alibaba was founded 15 years ago, and Alibaba went public in the United States, setting the largest IPO transaction in the history of the US market. At that time, Jack Ma, who had retired as CEO, had a net worth of US$20 billion, making him the richest man in China of the year. It was less than 3 months after the listing. On December 15, 2014, Ali founder Jack Ma initiated and donated the Jack Ma Charity Foundation (hereinafter referred to as”Jack Ma Foundation”). This year, Jack Ma was 50 years old.
Five years later, Jack Ma cried at his retirement meeting.
This day is the celebration party for the 20th anniversary of Alibaba. Standing in the center of the magnificent stage, Jack Ma announced on the spot that he would step down as chairman of the Alibaba board of directors. He said this ten years ago, but no one believed it. Now, after ten years of preparation, Jack Ma has fulfilled his original promise.
The headlines of the media have been reported, with the headline”Ma Yun is retired”. But Jack Ma said that he”will not stop” because he does not want to become”a mediocre thing that only makes money.” He chose public welfare because”public welfare is the best cure.”
More than a year after the Ma Yun Foundation was established, on April 19, 2016, Tencent Founder Ma Huateng donated 100 million Tencent shares to establish the Ma Huateng Foundation. This year, it was 18 years since Tencent was founded. In this year, Ma Huateng was 45 years old. In this year, Tencent’s total revenue was 151.938 billion yuan, an increase of 48%over the same period last year. Tencent once again achieved annual revenue of over 100 billion yuan.
In 2016, Tencent was full of spirits. With the support of the explosive games represented by”Glory of the King”, Tencent surpassed Sony and Blizzard to become the world’s largest game company. Corporate revenue broke many records. Founder Ma Huateng established a personal foundation,”Use technology to do something good for society.”
A 50-year-old and a 45-year-old, two successful businessmen in the secular sense, both turned to public welfare. This is inevitable for successful entrepreneurs, and perhaps, there is a tacit understanding between rivals.
Ma Yun and Ma Huateng have been competitors in business for many years, but they rarely join hands in public welfare.
In April 2015, Jack Ma and Huateng Ma joined up with well-known domestic entrepreneurs to establish the”Peach Blossom Spring Ecological Protection Foundation” in Ningbo. The two jointly serve as the co-chairs of the foundation’s board of directors and jointly carry out environmental protection and public welfare. This is not the first time that the two have gathered under the banner of public welfare. They have also served as directors of the Aiyou Future Charity Foundation.
2, the amount of funds donated by Ma Huateng Foundation shares is larger
The Jack Ma Foundation and the Ma Huateng Foundation are non-public foundations that have received stock donations.
In October 2013, Alibaba granted 35 million options to a Singapore charity foundation designated by Jack Ma, and agreed that the options would be transferred to a charitable trust established by Jack Ma . In April 2014, before Alibaba went public in the United States, Jack Ma announced that he would set up a personal charity trust fund, which will come from options owned by individuals in Alibaba.
Compared with one-time large cash donations, stock donations are more popular among entrepreneurs. For example, Mark Zuckerberg and Bill Gates have adopted this type of donation. On the one hand, it avoids fluctuations in the financial market for enterprises, and at the same time, the exercise of voting rights for the donated stocks will still follow the personal will of the donor.
Similarly, Ma Huateng also pledged to donate 100 million Tencent shares to establish the Ma Huateng Foundation. Based on Tencent’s closing price and exchange rate on April 19, 2016, 100 million Tencent shares are worth about 16.57 billion Hong Kong dollars (approximately 14 billion yuan), which is equivalent to 1/94 Tencent donated by Ma Huateng. In terms of foundation funds, the overall fund size of the Ma Huateng Foundation is expected to exceed the Ma Yun Foundation.
3. Education and environmental protection are hot spots
Recently Over the years, the level of public welfare development in the industry has continued to evolve. In addition to the traditional public welfare of helping the poor, education and environmental public welfare have become new hot spots for public welfare. The Jack Ma Foundation and the Ma Huateng Foundation are very closely integrated with the new trend of public welfare.
In the selection of public welfare fields, the Jack Ma Foundation focuses on four fields:entrepreneurship, education, female leadership, and medical and environmental protection. Among them, the environmental protection and education sectors are areas where the Jack Ma Foundation invests more. As of the end of November 2019, Jack Ma Foundation donated a total of 512 million yuan in five years. Among them, environmental protection medical donation expenditure is 355 million yuan, and education donation is 145 million yuan.
Similarly, the Ma Huateng Foundation also lists education and environmental protection as its main business areas.
According to information disclosed by Tencent, the Ma Huateng Foundation will mainly support public welfare and charity projects in mainland China in the future, such as medical care, education, and environmental protection, and will not be excluded as specific projects. Execute to establish a new foundation. At the same time, the foundation will also facilitate the exploration of global frontier technology and basic disciplines.
4. Foundation temperament contrast-high-profile and”mysterious”
In terms of institutional temperament, the Jack Ma Foundation and the Ma Huateng Foundation, deeply influenced by the personality traits of the founders, present completely different styles-one is high-profile and the other is low-key and restrained.
The Jack Ma Foundation inherited Jack Ma’s style of acting.
This self-proclaimed”Hangzhou Guy” founder of Ali, came from a normal school and worked as a rural teacher. He is very good at communicating with people and is particularly eloquent. In the early days of entrepreneurship, when he had nothing, Jack Ma was able to attract many elites with his infinite passion and extraordinary leadership to form a pioneering team with strong combat effectiveness.
Ma Yun is a master of image communication and likes to speak in public.”Dreams are still necessary, if they come true” and other golden sentences became Ma Yun’s quotations, which were widely circulated. Jack Ma likes Tai Chi, and Chinese Kung Fu stars gather in a short film and all become his supporting roles. Every year, the Ali annual meeting has become a stage for Jack Ma to perform. He is like a brand spokesperson for Alibaba. He actively publicizes and publicizes Alibaba’s culture. Every time he appears, he is often in the spotlight and crowd cheers. Compared to entrepreneurs, Jack Ma is more like a popular star. He described himself as”cannot be idle” and”loving the excitement”, and he always acted in a high-profile manner.
Under the influence of Jack Ma’s distinctive personal style, the Jack Ma Foundation’s business performance is relatively high-profile, and he is good at winning the media through public welfare projects and public welfare events. , The public pays wide attention.
In the past five years since its establishment, the Jack Ma Foundation has launched a number of well-known charity projects. Including Jack Ma Rural Education Program, Jack Ma Education Fund, African Entrepreneur Fund, China Women’s Football Support Program and other environmental protection medical funding projects.
The foundation has outstanding performance in influence and appeal. Over the past five years, the foundation has led 40 cooperative companies to participate in the project, with an investment of 41.64 million yuan. In 2018, the foundation was evaluated by the Zhejiang Provincial Department of Civil Affairs to rank 5A as a Chinese social organization.
Ma Huateng and Ma Yun are almost completely opposite in personal character. Ma Huateng was born in a family within the system, studied science and engineering all the way, likes to read popular science magazines, and once dreamed of becoming an astronomer. It is said that in his Tencent office, there are many astronomy books and a professional astronomical telescope. Used to seeing the starry sky and universe, Ma Huateng often feels”he is very small”. He is quiet and reserved, rarely shows up in public, rarely speaks publicly, and has much lower exposure than his competitor Jack Ma.
The Ma Huateng Foundation follows the style of its founder, Ma Huateng, and acts low-key. According to information released by Tencent, the 100 million Tencent shares donated by the foundation will be implemented in batches within a short period of time. Nowadays, the progress of the implementation of the donation of the Ma Huateng Foundation and the development of specific public welfare projects are rarely heard by the outside world.
2. Co-founder:Chen YidanVS Cai Chongxin
If Ma Huateng and Ma Yun are the star helms of the two giants of Tencent and Ali respectively, Chen Yidan and Cai Chongxin are The behind-the-scenes hero who accompanies the man at the helm. Similarly, in the public welfare landscape of Tencent and Alibaba, apart from Ma Huateng and Jack Ma, co-founders Chen Yidan and Cai Chongxin are also deeply involved in public welfare.
Chen Yidan is among the”Tencent 5 Tigers”. He and Ma Huateng were former middle and high school classmates. They co-founded Tencent in their early years. Chen Yidan was the former chief administrative officer of Tencent. Known as”the man behind Ma Huateng.” Cai Chongxin ranks among the”Ali 18 Arhats” and is the only permanent partner besides Jack Ma. He has led Ali to become one of the world’s largest Internet companies and is known as the”hidden hero” behind Jack Ma.
1. Chen Yidan retires to do education, Cai Chongxin donates shares
After successful entrepreneurship, Cai Chongxin served as the chief financial officer of Ali, and Chen Yidan served as the chief administrative officer of Tencent, intervening in charity affairs earlier than Cai Chongxin.
Chen Yidan shaped the gene of Tencent’s charity culture. In the early days, he led Tencent to participate in disaster relief and poverty alleviation charities. In 2007, he led Tencent to invest more than 20 million yuan to initiate the establishment of the Tencent Charity Foundation (hereinafter referred to as the”Tencent Foundation”). Among them, Chen Yidan donated 9 million yuan to the foundation in his own name. This is the first public welfare foundation in China’s Internet industry. Chen Yidan is therefore hailed as the “first person of Internet public welfare” and “the godfather of Chinese Internet public welfare” in contemporary China.
Before retiring, Chen Yidan not only led the charity work of the Tencent Foundation, but also opened up personal public welfare undertakings. In 2009, Chen Yidan personally contributed, and Wuhan College of Zhongnan University of Economics and Law was transformed into a private undergraduate university. Since then, it has been out of control, and has been deeply engaged in education, and has successively invested huge amounts of funds.
In 2013, Tencent Network raised more than 150 million yuan in donations, making it the first domestic online public welfare platform to raise more than 100 million yuan. In March of that year, Chen Yidan retired bravely, retired from Tencent, and initiated the establishment of Shenzhen Chen Yidan Charity Fund, focusing on charity related to education and culture. That year, he was 42 years old.
Before Alibaba went public in the United States in 2014, Cai Chongxin announced with Jack Ma that he would establish a personal charity trust fund to engage in environmental protection, medical health, and education. Public welfare undertakings in the four areas of development and public welfare ecology. In 2014, Jack Ma initiated the Jack Ma Foundation. Four years later, Cai Chongxin founded the Cai Chongxin Charity Foundation. He was 54 that year.
2. Focus on educational public welfare together
Chen Yidan and Cai Chongxin pay attention to educational public welfare together.
The difference is that Chen Yidan pays attention to the frontiers and innovations of education on a global scale. He recognized the importance of education. After retiring, he went to overseas prestigious schools for further studies and even obtained a PhD in Singapore. He believes that”money is only a tool, and education is the most important.”
In May 2016, Chen Yidan donated 2.5 billion Hong Kong dollars to establish the world’s largest education award.” Yidan Award” is used to recognize people who have made outstanding contributions to education. Among them, a single bonus is as high as 30 million Hong Kong dollars, which is three times the Nobel bonus.
Cai Chongxin pays more attention to the three areas of modern vocational education, youth sports education and education for poverty alleviation. When he was a student in Yale University, he served as a hockey team player, attaching great importance to the important role of sports in education, thinking that”sports is part of education.” Under its influence, the Cai Chongxin Foundation has initiated education and sports public welfare projects such as the”Selection of Outstanding Principals with Physical Education”,”Sports Education Integration School Program”,”Vocational Education Student Training Program”, and”Women’s Football Development Program”.
3. Social influence:Chen Yidan is world-renowned, Cai Chongxin acts low-key
The overall performance of Cai Chongxin and his foundation is more low-key, and the outside world rarely hears about its dynamics. As for Chen Yidan, in terms of public perception, his public welfare reputation is even higher than that of Ma Huateng, and he is well known at home and abroad. Internationally, people recognize him as a”philanthropist” from China.
In April 2013, Chen Yidan became the first Internet entrepreneur to be awarded the”China Charity Award”. Four years later, he ranked first in the Forbes China Charity List with donations, and became the”China’s No. 1 Charity” with an annual donation of 2.37 billion yuan.
In 2018, Chen Yidan donated more than 4 billion Hong Kong dollars worth of Tencent shares to establish a charitable trust to promote the development of education. So far, Chen Yidan has donated more than 9 billion Hong Kong dollars. In view of his care and investment in education on a global scale, international education scholars usually respect Chen Yidan as”Dr. Chen”.
3. Enterprise Foundation:Tencent Foundation VS Alibaba Foundation
1. The establishment time of Tencent Foundation Earlier, larger in scale, and more diverse in the fields involved
In the public welfare map of Tencent and Alibaba, except for the two giants’ founders, Ma Huateng and Ma Yun In addition to personal foundations, both Tencent Charity and Ali Charity have powerful charity engines-corporate foundations.
In 2007, in the ninth year of Tencent’s founding, Chen Yidan, then chief administrative officer, led Tencent to invest more than 20 million yuan to initiate the establishment of Tencent Charity Foundation. This is China’s first national non-public fundraising foundation initiated by an Internet company. Tencent promises to donate 1 to 2%of its profits every year.
Four years later, in December 2011, in the 12th year of Alibaba’s establishment, Alibaba Group and its subsidiaries invested 50 million yuan to initiate the establishment of Alibaba Charity Foundation ( Hereinafter referred to as”Alibaba Foundation”). Alibaba Group promises to use 3‰ of its revenue for public welfare undertakings each year, which is the main source of funding for the Alibaba Foundation.
Tencent Foundation is mainly engaged in various charities such as poverty alleviation, three-dimensional disaster relief, rural construction, social organization development, mutual charity platform, technology, environmental protection and education . The Alibaba Foundation mainly funds public welfare projects such as venture philanthropy, environmental governance, job creation for disadvantaged groups, and disaster relief and mitigation.
According to public data, the annual donation income of the Tencent Foundation in 2019 totaled 850 million, and the annual donation income of the Alibaba Foundation in 2019 was approximately 91.14 million. In 2019, the Tencent Foundation’s public welfare expenditures were about 96 million, and the Alibaba Foundation’s annual public welfare expenditures were 95.8 million in the same year.
In general, the Tencent Foundation was established earlier, the overall scale of funds is larger, and the charity field involved is more abundant.
2, Ali is not only one foundation
Worth it Note that compared to Tencent, Alibaba has a more diverse charity layout. Alibaba has not only one Alibaba foundation, but also other charity platforms.
In December 2017, the Arab-Baba Group established the Arab-Baba Foundation for poverty alleviation with a total value of 10 billion yuan, and deployed in the fields of e-commerce, sex, education, and medical care. Work for poverty alleviation. As of July 2019, the total sales of poor counties on the Ali platform reached 110 billion yuan. In April 2019, the Alipay Charity Foundation was established. So far, 2.3 billion donations have been realized through the foundation, with a total donation of nearly 3.7 billion.
3. The two foundations are also doing high-profile public welfare
In terms of social influence, the Alibaba Foundation will continue to uphold the high-profile style of Alibaba.
Among them, the speaker on behalf of the Alibaba Foundation is Alibaba partner and general manager of the Social Welfare Department Sun Lijun.
Sun Lijun was born in the Department of Computer Science of Zhejiang University. He joined Ali in the third year of its establishment. In the first year of his employment, he set the company’s sixth-ranked sales performance, known as the”Newcomer King”, and soon after Sales champion. He has been serving in the field of rural Taobao for a long time, and was praised by Jack Ma as having a typical Ali temperament throughout.
In 2015, Sun Lijun was promoted to partner of Ali. Two years later, he became the chairman of the Alibaba Foundation, taking full charge of Ali Charity.
“Public welfare must be done with a high profile”, upholding this philosophy, the Alibaba Foundation led by Sun Lijun is active and has achieved outstanding performance in winning media and public attention .
The Tencent Foundation is different from the Ma Huateng Foundation as low-key. Under the guidance of the founder and honorary chairman Chen Yidan, the foundation often speaks out and publicizes , The overall performance has become more positive.
4. Internet public welfare layout
With the development of modern public welfare, especially Internet companies represented by Tencent and Alibaba have entered the game Charity, the integration of traditional charity with the Internet, big data, and technology, and the continuous transformation of Internet charity, from offline fundraising to online fundraising, charity becomes more efficient and transparent.
According to the statistics of the Ministry of Civil Affairs in 2018, there are 20 “Internet public fundraising information platforms for charitable organizations”. Among them, Tencent and Alibaba both have a layout in Internet public welfare and occupy an important position in the development of China’s Internet public welfare.
1. Internet charity platform:Tencent charity fundraising is large, and Alibaba charity participation is many
In May 2019, at the China Internet Philanthropy Summit, Tencent disclosed public welfare data. Data shows that in 2018, Tencent raised 1.725 billion yuan for charity, and as of the end of April 2019, there were more than 220 million donations.
On the same day, at the Alibaba Economy Philanthropy Annual Report Press Conference, Alibaba disclosed the first Alibaba economy”philanthropy financial report”. Data shows that the Alibaba economy raised 1.27 billion yuan for charity in the last fiscal year (April 1, 2018 to March 31, 2019), and more than 440 million people participated in donations.
2. Internet public welfare products:Tencent detonates the social circle, and Ali runs through the e-commerce department
In the field of Internet public welfare, Tencent and Alibaba have created diversified and innovative public welfare scenarios and products, and are committed to creating public welfare scenarios that are free of barriers, convenient and fast, and can participate at their fingertips.
Tencent relies on the”Tencent Charity” platform to launch various charity activities in the past few years. Including sports donation, donation together, donation voice, donation early, donation reading time and other public welfare activities, at the same time, Tencent also launched an independent platform for public welfare projects represented by”monthly donation” and”le donation”.
Alibaba has laid out public welfare in the entire Ali economy and its business activities.
Users can log in to Taobao, AutoNavi Maps, Cainiao Baobao, Alipay, Xianyu, Ele.me and other Alibaba platforms, through mini games, donation steps, Volunteer projects, charity treasures, Ant Forest, Ant Manor and other ways to participate in charity. Among them, the public welfare product Ant Forest has planted 100 million real trees as of May 2019.
In general, both Tencent and Alibaba attach great importance to the entire system to deploy Internet public welfare. The difference is that Tencent is more inclined to develop social networks, using social chain products represented by WeChat and QQ to detonate social interactions, drive everyone to participate in public welfare, and magnify the impact of public welfare exponentially.
Ali, on the other hand, carries public welfare through its core business e-commerce system, and mobilizes a large number of sellers and buyers to participate in public welfare. For example, on the day of Double 11 in 2019, more than 286 million orders received charity donations, and more than 128 million consumers and 1.059 million merchants participated in charity donations.
3. Internet Charity Carnival:Tencent matches the donation of real gold and silver, and Ali distributes the traffic channel
·Two Charity Carnivals
In addition to diversified public welfare products, Tencent and Ali also Create their own public welfare festivals.
On September 9, 2015, Tencent launched the first public welfare festival in China’s Internet history-99 Public Welfare Day. Two years later, Ali launched another charity festival-95 Charity Week.
99 Charity Day united with hundreds of charity organizations to bring charitable organizations to the front and conduct small donations to the public. Tencent provided corresponding funding for a total of Build a public welfare ecosystem. During the 95 Charity Week, Alibaba Group cooperated with many charity organizations to launch various charity projects, and users can participate through the Alibaba Economy APP.
·99 Charity Day focuses on fundraising , 95 Charity Week focuses on participation
As of 2019, the fifth 99 Charity Day has raised a total of 1.783 billion yuan, with more than 8 8.2 billion users participated in online interactions, and more than 48 million people made donations. So far, the 5th 99 Charity Days have raised over 6 billion yuan in total. In 2019, the third “95 Charity Week” drove more than 1.8 billion people to participate in charity.
Public data shows that in 2020, the 6th 99 Charity Days, interactive people reached 1.899 billion, 5780 public donations totaled 2.32 billion yuan, and enterprises provided 3.24 100 million matching donations, Tencent Foundation provided 399.99 million matching donations, with a total fundraising of 3.044 billion yuan. Because the fourth 95th Charity Week in 2020 has just ended, as of press time, the corresponding data has not been released yet.
Tencent and Alibaba have created two charity carnivals for the charity industry, helping charity become a hot topic for media and public attention and participation. The difference is that Tencent’s “99 Charity Days” are not covered by traffic, and are donated by Tencent and caring companies, while Ali’s “95 Charity Weeks” did not choose the way of corporate funding. Instead, they opened up the Ali department and created a platform for charity. channel.
Therefore, Tencent’s charity festival is more prominent in the amount of donations, while Ali’s charity festival focuses on driving public participation.
4. The annual charity summit, one public, one professional
In addition to public welfare festivals, Tencent and Ali set up an annual public welfare summit. The two public welfare summits showed considerable differences in terms of positioning and influence.
In terms of cooperation, the two foundations have taken different routes. In June 2016, Tencent Foundation, together with Chen Yidan Foundation and Narada Foundation, initiated the launch of the first China Internet Philanthropy Summit. In July of the same year, the Alibaba Foundation and the Hangzhou Municipal People’s Government organized the first Global Charity Conference.
In terms of summit positioning, the two foundations also performed Make a big difference.
As the name suggests, the China Internet Philanthropy Summit hosted by the Tencent Foundation is mainly located in China, and the invitees are the heads of various organizations in the Chinese philanthropy industry. People gathered together to discuss the problems and challenges faced by the industry, enhance in-depth dialogue, reach consensus, and help the construction of a public welfare ecosystem.
The global charity conference”XIN Charity Conference” hosted by the Alibaba Foundation focuses on the international community. In addition to the heads of industry organizations, the invitees also include domestic and foreign charity People, the public, and even celebrities such as UN Secretary-General Ban Ki-moon, former British Prime Minister Gordon Brown, and Dean of Khan Academy Salman Khan. The conference aims to promote exchanges at home and abroad with the theme of public welfare and expand the influence of China’s public welfare.
The two foundations performed differently in terms of the communication strategies and impact results of the summit. The XIN Public Welfare Conference attracted a number of domestic media to broadcast the whole process, and cooperated with various texts and pictures to disseminate. The whole propaganda momentum is in line with Ali’s consistent strong style, and the social influence is more significant. The Global China Internet Philanthropy Summit is more like an industry-based, professional, closed-door meeting, and its influence in the industry is higher than that of the public.
V. Corporate internal public welfare culture
Tencent and Ali not only integrate public welfare into business products, but also integrate public welfare into corporate values and Cultural construction.
In comparison, in the construction of public welfare culture, Ali’s construction methods are more innovative and diverse, and the public welfare atmosphere is stronger. The construction of Tencent’s internal public welfare culture is relatively simple and low-key.
On September 10, 2015, Jack Ma called on Ali employees to complete 3 hours of charity volunteer service every year.”3-hour public welfare” is positioned as the”soft KPI” of Ali people and has become an important part of Ali’s corporate culture. Ali encourages employees to create and declare public welfare projects. Employees’ self-created public welfare projects can obtain guidance from the company in terms of capital and technology.
On May 10, 2019, the”3-hour charity” was implemented for the 5th year. Public data showed that the total number of times Ali employees declared charity in fiscal year 2019 exceeded 47 Ten thousand times, and the accumulated public welfare hours reached 269,000 hours, which is equivalent to the value of 11.63 million yuan in voluntary services. Among them, Jack Ma’s personal charity time reached 74.5 hours.
Public data shows that in 2019, the Ali Foundation led to a total of 1,011 volunteers, of which 617 were Ali volunteers, with a total service time of more than 15,000 hours .
Alibaba has set up the”Orange Dot Charity List” to select outstanding charity projects and charity individuals created by Ali people. This is called Ali people’s “Oscar for charity””. In the 4th”Orange Dot Charity List” selection in 2020, a total of 56 charity projects and 82 Ali employees participated. The top ten projects involve poverty alleviation, anti-fraud and anti-fraud, identification and recycling of garbage, and improvement of urban governance. For example, projects such as”Happy Ride”,”Love Home”,”Vaccine Quick Check”, and”The Wizard of Oz”.
In Tencent, as early as when the Tencent Foundation was first established, Chen Yidan cooperated with the foundation to set up a”volunteer” organization in Tencent, and Tencent employees became volunteers. To encourage employees to engage in public welfare, Tencent provides paid public leave for employees. As early as 2012, Tencent’s employee volunteer service hours have accumulated more than 20,000 hours, and the number of participants exceeded 2,400.
Tencent has built a team of hundreds of employee volunteers, including Ma Huateng, the company’s management and the core staff of the department. The Tencent Foundation specially promulgated the”Volunteer Management and Incentive Measures”, which uses a system to encourage Tencent employees to participate in voluntary activities.
This year’s 99 Charity Day and 95 Charity Week have just come to an end. This is just a”battle” in a”battle”. The commercial competition between the two Internet giants will continue. Their all-round competition and healthy competition in public welfare will still promote their continuous innovation, influence and promote the further development of China’s public welfare, and drive more enterprises and more public participate. END